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Cadbury

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Cadbury
History

Cadbury started off in 1824 with 22 year old John Cadbury who opened his first shop in Birmingham, where he sold tea, coffee, mustard and a sideline of cocoa and drinking chocolate. In 1831, he then rented a small factory not far from his shop. He there became a manufacturer of drinking chocolate and cocoa, which set down the foundation for the Cadbury chocolate business. They then expanded and decided to build a factory in Tasmania, Australia. Since then Cadbury has continued expanding and merging with other companies for example, Kraft.

In 1967, Cadbury bought MacRobertson Chocolates, which gave the company another major manufacturing base in Australia- Ringwood in Melbourne, Victoria. During 1969, Cadbury then merged with the well-known Australian brand Schweppes, which created the new name Cadbury Schweppes.

Cadbury continued expanding when they acquired Red Tulip confectionary in the 1980s, which broadened their range of products especially for Easter specials. In 1995, Cadbury branched off into China and established a factory in the town of Beijing.

On 27th February 2009, Cadbury Schweppes Pty Ltd, the well-known confectionary and beverages business, formally separated and continued running as separate companies. Then in April of that year, Cadbury in Australia changed their name back to Cadbury Pty Ltd.

A few years later in 2010, Cadbury Australia then became part of Kraft Foods. Who then later changed their name to Modelez International in the October of 2012.

Level of Operations and Mechanism

Cadbury are a multinational company and operate in many countries throughout the world. They are the second largest confectionary brand in the world. Their head office at the Cadbury House in London, England, and it occupies roughly 84,000 square feet inside the building.

Flow Process Chart of Production of Chocolate:

Research and Development

In 2006, Cadbury opened up



Bibliography: http://www.seek.com.au/AdvHomes/CADSCH/2833827_1.HTM.profile http://www.popsci.com.au/science/health/cadbury-s-chocolate-of-the-future-doesn-t-melt-even-at-40-degrees http://www.foodmanufacture.co.uk/Business-News/Kraft-moves-chocolate-R-D-to-Bournville http://en.wikipedia.org/wiki/Cadbury https://www.cadbury.com.au http://www.dailymail.co.uk/news/article-2219775/Cadbury-cuts-size-Dairy-Milk-chocolate-bar-keeps-price-exactly-same.html http://www.studymode.com/essays/Cadbury-India-Social-Respponsibility-919244.html

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