CHIFF: Richard Tait And Whit Alexander

Good Essays
After leaving Microsoft in 1997 Richard Tait and Whit Alexander began development of Cranium. The board game consists of various activities that allow both left and right brained players to excel at different activities. Their slogan became, “Dedicated to restoring the brain to its rightful status as the body’s most popular organ”. Attention to detail and careful research became an important characteristic of Cranium’s strategy. To ensure that Tait and Alexander’s vision was always fulfilled they created CHIFF CHIFF stands for “clever, high quality, innovative, friendly, and fun”. CHIFF set a standard for all aspects of the company. Therefore, quality could be controlled more efficiently because everyone understood the goals of the company and therefore made consistent choices. It also served to create a culture within the company and set expectations for everyone. Therefore, there is no need to micromanage. Creating a clear consistent set of standards by which everything within the company is judged ensures efficient use of resources. It encourages accountability at all levels of …show more content…
This strategy allowed the game to be accessible for many different groups of people. For example, both Playboy and American Woman magazines claimed that Cranium was a perfect game for their readers. While the game did have wide appeal, the initial target market consisted of educated, affluent, 25-35 year old yuppies. This choice of target market went along with CHIFF since most games would probably choose to market themselves to families and kids. More importantly, people within this age group typically spend a lot of time with friends and are looking for new ways to connect with one another. Engaging in a game that gives everyone the opportunity to experience ‘moments’ of brilliance is an excellent and memorable way to connect with

You May Also Find These Documents Helpful

  • Good Essays

    Art Cranium

    • 2706 Words
    • 11 Pages

    about Art Art is a provocative medium, and your challenge in writing about art may often be to define and evaluate the artist’s choices and techniques, which, according to your intellect and perception, arouse interest and convey meaning. In most cases, then, you will be translating the visual (what you see) into language (what you write). In order to do this, you will have to be extremely attentive to the characteristics of the work—which means that description will incorporate a large portion…

    • 2706 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Jessica Therien EN-102 Dr. Sullivan 3 October 2013 The Catered-Cranium Connection A commonly seen motif around Halloween time is having a head on a plate without the body. Questionably, has it ever been researched as to where this clichéd phenomenon came from? The humorous and frightful situation is actually derived from the scriptural story of Salome. Salome was a traveler with the catholic god, Jesus, and she was an attendee of his death and other events. The story proceeds as she demands…

    • 553 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study: System Development Hanan Aldraawi Sullivan University: HCA535 System development is a process in which programmers with organization contribution write codes to solve a problem that face the organization system or automate a procedure. There are three major systems development techniques that been used to solve systems’ problems. The system development techniques are SDLC (Systems Development Life Cycle), JAD (Joint Application Development), and RAD (Rapid Application Development)…

    • 650 Words
    • 3 Pages
    Good Essays
  • Good Essays

    RUNNING HEAD: DEVELOPMENTAL HISTORY CASE STUDY Developmental History Case Study Developmental History Case Study The child’s development is affected by the events occurring during from pregnancy, labor, delivery and the acquisition of life’s milestones. Illnesses that may have occurred during the course of the pregnancy could result in neurological deficits and other defects. Labor could be intensive and has high demands for both the child and the mother. Their inability to meet the…

    • 727 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Felicia Samuel 20 July 2015 Case Study #1 Case Study Introduction I am conducting my case study on a two in a half year old African American child that attends a daycare center in the upstate. The child will turn 3 years old on September 14, 2015. The child’s father works at a welding facility and the mother is a clerk. Because this is the only child, he is the center of attention to both his parents and grandparents alike. The commute for his parents was an hour each way so they decided to move…

    • 1492 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    05-EMPLOYEE TRAINING AND DEVELOPMENT Case Study Prepared By T.Hewathanthrie PQHRM-49-15 Course: Professional Qualification in Human Resource Management December, 2010 INSTITUTE OF PERSONNEL MANAGEMENT SRI LANKA (INC). Table of Contents Introduction-Training & Development 3 Introduction-Case-(Care-Link) 3 Q1-Key issues identified in the Case 4 Q2-The role of Training Manager-Ravi 5 Q3-Suggestions for improvement 6 References 7 Introduction-Training & Development “In the field…

    • 2354 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Case Study 1 Abstract The exploration of emerging adulthood and young adulthood among college student Angela facing challenges in her first year of college. Angela’s core religious beliefs being challenged by her agnostic roommate’s views which is causing Angela to question her own beliefs. The changes within Angela are explain and options for her counseling to allow her to explore her core beliefs. Case Study 1 Angela is a young black woman from a close religious family in her first…

    • 1357 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    In the given case Care – Link is a leading pharmaceutical company which spends lavishly on developing their staff through training programmes. According to my study on this case we can clearly identify the issues which caused to create the current situation at care - link. It is required to concentrate on these issues and take appropriate actions to overcome from the current situation at care link. Since Mr. Ravi has failed to meet what he expected from the organized corporate trainings. Not…

    • 2655 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Rural Development Case Study

    • 3210 Words
    • 13 Pages

    Case Study Of A Rural Development: The Agrarian Reform Infrastructure Support Project (ARISP) III [pic] By LEONILA TANYAG-CONRADO 2012 Table of Contents Case Study Abstract Introduction Definition of Terms Objectives Project Beneficiaries Analysis of the project Development Framework Expected Outcomes Recommendation for Sustainability Sources CASE…

    • 3210 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    United Nations Development Programme CASE STUDIES OF S U S TA I N A B L E D E V E LO P M E N T I N P R AC T I C E TRIPLE WINS FOR SUSTAINABLE DEVELOPMENT United Nations Development Programme C A S E S T U D I E S O F S U S TA I N A B L E D E V E LO P M E N T I N P R AC T I C E TRIPLE WINS FOR SUSTAINABLE DEVELOPMENT United Nations Development Programme June 2012 Copyright © 2012 United Nations Development Programme. All rights reserved. This publication or parts of it may…

    • 22373 Words
    • 90 Pages
    Powerful Essays