C-ASIST Analysis

Many people have never heard of C-ASIST and are always amazed to hear what they do for the community. I now have an ‘elevator speech’ prepared for when people ask what it is. I always say “C-ASIST, is a non-profit organization that offers a free health clinic once a month to help the underinsured and the uninsured.” People don't know how it works and how the founders are able to run a free clinic, but I explain to them that it is all volunteer based so they do not have to pay anyone that works at it. I also explain that the founder and president, Nancy Berry, works very hard with her team to get all the funding and grants they can to help run the clinic.

Most of the Dearborn community has heard of C-ASIST and what they do for the community. But, what about the other communities? I believe that C-ASIST should advertise the health
I noticed that depending on the location in Dearborn, that would depend on what percentage of people did not have insurance. The percentages ranged from 5.8% to 24%. Imagine how many college students are part of those
There are four steps described in the article about the layers of strategy. There was; (1) define the problem,the solution and the party that has the power to change that; (2) identify how to reach them with media; (3) determine what to say to them; (4) and find a way to attract media attention (Dorfman & Krasnow, 2014).

C-ASIST is making a difference in our community in a way that no one else has before. They are helping hundreds, maybe a thousand(s) people a year. But, they also want to help more. There are multiple places they could go and advertise at to gain more attention, but at college campuses they will get patients, the students families as patients and