In this paper, I will try to explain the success of BYD Company Limited (BYD for short) in the international business area. I am going to use the “resource-based view” to analyze the company’s success. Resource-based view focuses on the value (V), rarity (R), imitability (I), and organizational (O) aspects of resources and capabilities of the firms to explain their success. I will be using these four aspects, which are also known as “VRIO framework”, and break down each aspect of the theory to analyze success of the firm.
In my paper, I start with brief information about BYD (BYD stands for Build your dream) and its location China. In the next section, I focus on the each aspect of VRIO framework and try to explain to what extend and how BYD has gained competitive advantage out of them. Then I end the paper with a summary.
BYD is a Chinese IT and Auto corporation that also specializes in new energy. The firm is established in February 1995. In the BYD web site, BYD Company states “BYD is the largest supplier of rechargeable batteries in the globe, and has the largest market share for Nickel-cadmium batteries, handset Li-ion batteries, cell-phone chargers and keypads worldwide. It is the largest supplier of rechargeable batteries and it also has the second largest market share for cell-phone shells in the globe. BYD Auto becomes the most innovative independent national auto brand and leads the field of electric vehicles with unique technologies. In the field of new energy, BYD has developed green products such as solar farm, battery energy storage station, electric vehicle, and LED, etc.” China, officially the People's Republic of China (PRC), is the world's most populous country, with a population of more than 1.3 billion and one of the largest countries in the world by approximately 9.6 million square kilometers. After the economic reforms in 1978, Chinese economy has grown dramatically and as of 2012, it is the world’s second- largest economy after...
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