Bussini case study

Good Essays
Over the past two decades, bossini has become one of the most popular brands of high quality casual fashion wear and accessories in the region. At the same time, fulfilling the Group' s motto, "For a better world.... we care" , bossini has also achieved recognition for its social commitment and successful charitable campaigns.

First launched in the early 1980s, bossini (part of the Laws Group) opened its first exclusive store in Hong Kong in 1987. bossini International Holdings Limited was listed on the Stock Exchange of Hong Kong in 1993, and now operates one of the largest retail fashion chains in Hong Kong and Macau. In recent years the bossini brand has steadily expanded internationally, opening outlets in Singapore, Taiwan and Mainland China.

bossini' s designs are noted for their fresh, contemporary and easy-to-wear style, characterised by good quality at affordable prices. bossini' s stores offer excellent customer service, and are regularly renovated to provide a welcoming shopping environment. The Group employs innovative marketing promotions, and also arranges occasional fundraising campaigns through its stores for leading charities.

All this is supported behind the scenes by efficient management, strong investment in human resources, effective cost control and strict quality management. This combination of quality products, attractive stores and strong management will ensure that bossini remains the brand of choice for fashionable high quality casual wear.

I. INTRODUCTION
The traditional marketing and management of fast fashion industry is experiencing a revolution because of the emerging of e-commerce. Since the birth of e-commerce, businesses have been able to make use of the Internet in reducing costs associated with purchasing, managing supplier relationships, streamlining logistics and inventory, and developing strategic advantage and successful implementation of business re-engineering. E-commerce allows companies to
improve

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