Bussiness Strategy About Samsung
Table of content
1.1 Explain Samsung Electronics strategic contexts and terminology – missions, visions, objectives, goals, core competencies.2-4
1.2 Review the issues involved in strategic planning for Samsung Electronics.4-7
1.3 Explain Samsung Electronics different planning techniques.7-10
2.1 Provide an organisational audit for Samsung Electronics.11-15
2.2 Carry out an environmental audit for Samsung Electronics.15-17
2.3 Explain the significance of stakeholder analysis.18-21
Introduction
Samsung Electronics Company (Samsung Electronics or “the company”), a part of the Samsung group, is one of the leading consumer electronics brands in the world. The company primarily operates in Asia, Europe and Americas. It is headquartered in Seoul, South Korea and employs about 157,701 people. Samsung Electronics Company (Samsung Electronics or “the company”) is engaged in the manufacture and distribution of consumer electronics, communication products, semiconductor products and home appliances. The company, a part of the Samsung group, operates through a number of subsidiaries. Samsung Electronics operates through three business segments: digital media and communications, device solutions, and others. By that reason, it is very important for Samsung to identify its position in retail market and prepare a strategic plan which the organization can apply to sustain its competitive advantage and overcome competition in future.
[pic]
1.1 Explain Samsung Electronics strategic contexts and terminology – missions, visions, objectives, goals, core competencies.
Mission : statement defines the function and the main purpose of the organization, and it requires the organization to answer the question “Why do we exist?”, so the organization has to know clearly why they was born and how to survive in competitive market place. Thereby, through the
1.1 Explain Samsung Electronics strategic contexts and terminology – missions, visions, objectives, goals, core competencies.2-4
1.2 Review the issues involved in strategic planning for Samsung Electronics.4-7
1.3 Explain Samsung Electronics different planning techniques.7-10
2.1 Provide an organisational audit for Samsung Electronics.11-15
2.2 Carry out an environmental audit for Samsung Electronics.15-17
2.3 Explain the significance of stakeholder analysis.18-21
Introduction
Samsung Electronics Company (Samsung Electronics or “the company”), a part of the Samsung group, is one of the leading consumer electronics brands in the world. The company primarily operates in Asia, Europe and Americas. It is headquartered in Seoul, South Korea and employs about 157,701 people. Samsung Electronics Company (Samsung Electronics or “the company”) is engaged in the manufacture and distribution of consumer electronics, communication products, semiconductor products and home appliances. The company, a part of the Samsung group, operates through a number of subsidiaries. Samsung Electronics operates through three business segments: digital media and communications, device solutions, and others. By that reason, it is very important for Samsung to identify its position in retail market and prepare a strategic plan which the organization can apply to sustain its competitive advantage and overcome competition in future.
[pic]
1.1 Explain Samsung Electronics strategic contexts and terminology – missions, visions, objectives, goals, core competencies.
Mission : statement defines the function and the main purpose of the organization, and it requires the organization to answer the question “Why do we exist?”, so the organization has to know clearly why they was born and how to survive in competitive market place. Thereby, through the