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Buss4 Section B Essay

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Buss4 Section B Essay
Q.4 The Intel Corporation produces microprocessors that are used in computers. It has a market share of over 75% and has been praised for its highly innovative culture. Do you think that an innovative culture can be relied on to guarantee the future success of a business? Justify your answer with reference to Intel and/or other organisations you know.

An innovative culture within a business is where a business is always open to introducing something new in the business such as a product or service with the beliefs of the employees supporting this.
Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Discussions of innovation often focus on what a company offers, that is, its products and services. nnovation is not just about what a company offers, innovation is also about how a company conducts business and how IT innovation can transform an organization into a significantly more efficient company for the future.
Senior executives at Intel believe in investing in innovation through the downturn, because they found innovation to be very good for our financial and production positions. Intel provides the needed financial backing and leadership vision, and our company is successful through downturns as a result of our innovation practices. Innovation that gives intel a good financial position could allow the business to fund future projects which could lead to future success for the business.
Intel continues to pour more than $4 billion a year into R&D. It does so because it believes that recessions are a great time to gain ground on the competition. What's more, Intel's identity is inseparable from innovation.
Intel’s board decided to invest $7 billion in new chip plants in Oregon, Arizona and New Mexico. The first chips from the plants arrived this month, made with techniques that let the company create smaller, faster and lower-power products

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