Busn 319 Marketing Plan

Topics: Advertising, Customer service, Franchising Pages: 14 (4204 words) Published: November 12, 2008
Marketing Plan
XXXXX University, BUSN 319
Team D
(Team Members Names)
April XX, 200X

Franchise Opportunities

(Insert Graphic)

Improving your outlook

Executive summary
XXXX XXXXX, Inc. franchises provide professional commercial and residential window cleaning, blind cleaning, gutter cleaning, and power washing services to commercial and residential customers in your, and potentially surrounding counties. Your potential clients are businesses and homeowners who want to maintain sparkling storefronts and hygienic homes. Franchises are granted on a county by county basis based on population densities and economic demographics. Our twenty years of experience and professionalism has made XXXX XXXXX, Inc. a market leader in the professional window cleaning industry. Business Concept

XXXX XXXXX, Inc. franchises offer a variety of commercial and residential service levels tailored to the specific needs of the client. These services can be offered on a weekly, monthly, quarterly, semi-annual, and annual schedule. The commercial service component will maintain the appearance of storefronts so that potential customers will not be distracted by sullied windows. Residential customers benefit from an unadulterated view of their surroundings and enjoy the freedom from cleaning screens, gutters and windows. Power washing and gutter cleaning are lucrative sidelines that provide customers home maintenance service that they themselves seldom want to do. With the increase in need of service oriented providers now is a great time to start your own business. As a Franchisee, you will join a nationally recognized company with a proven system and performance track record. XXXX XXXXX, Inc. will provide you with everything you need to get your franchise up and running in as little as two weeks with the possibility for growth only limited by your goals. Mission Statement

The mission of XXXX XXXXX, Inc., and its franchises, is to improve the outlook of the world thereby enhancing the quality of life for businesses and homeowners by providing efficient, courteous and professional window cleaning service. Date of Inception

Your franchise can begin in as little as two weeks. If you have made the determination to be your own boss, if you have always dreamed of setting your own schedule and working as much or as little as you wish this is the opportunity for you. The potential for growth is limited only by your dreams and desires. Management / Ownership

XXXX XXXXX, Inc. franchises are incorporated, but it is up to you to choose the option that is right for you. Franchises can be established as a C corporation, an LLC, or an S corporation. All stock can be controlled you, or you can open a franchise with a partner.* (Note 1) Plans, Goals, and Objectives

In as little as one year your XXXX XXXXX, Inc. franchise can build service commitments from over 400 clients and have plans to aggressively build your client base year after year through newspaper, local radio and direct mail advertising. The potential exists to increase your franchises clientele base by 500% over a period of five years*. Work as much or as little as you like. Growth is only limited by your effort and desire. XXXX XXXXX, Inc. will be there every step of the way with a proven system to attract and maintain a solid customer base and grow your business. *(Note 2) In order to facilitate this expansion your XXXX XXXXX, Inc. franchise may need to hire full time employees. Marketing Plan

Industry Overview
Professional window cleaning is part of the US commercial and residential cleaning services industry. The industry as a whole is comprised of building maintenance, landscaping, and cleaning services. Professional window cleaning as an industry has excellent earning potential with low overhead and high profits. On average profit margins are 65% or...

Cited: Adelman, P.J., & Marks, A.M. (2007). Entrepreneurial Finance: Chapter 5 tables. Upper Saddle River, N. J.: Prentice Hall
For Entrepreneurs- Billboard Advertising. (2007).Costs of Billboard Advertising. Retrieved April 5, 2008, from http://www.gaebler.com/Billboard-Advertising-Costs.htm
Government of British Columbia
International Window Cleaning Association, (2008) Home page
J. J. L’Allier, Ph.D. & K. Kolosh. (2005, June) Preparing for Baby Boomer Retirement. Retrieved April 19, 2008, from http://www.clomedia.com/content/templates/clo_article.asp?articleid=976&zoneid=25
Marketdata Enterprises Inc
Window Cleaning Directory. (2007). Window cleaning Pricing. Retrieved February 8, 2008, from http://windowcleaningdirectory.net/
Window Gang
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