BUSN 115 Lemonade Stand Part 2 HRAMNARINE
Lemon Lovin’ Life
Hema Ramnarine
DeVry University
BUSN115 Introduction to Business and Technology
Professor Normin Woodin
Lemonade Stand: Part 2
Introduction
The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities.
Branding Strategy
To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size and will be priced competitively. It will be known for its healthy, natural, delicious, and well-known taste. A focus of the drink is to get it to be appreciated not only during the summer months, but rather, the whole year round. Highlighting its health benefits with increase consumer’s interest into the product. If this investment is success, Lemon Lovin’ Life could expand by adding a twist to the lemonade drinks. For instance, a lemonade drink can have a combination of lemon and strawberry, lemon and pineapple but always focusing on lemon as the main flavor.
Ideally the lemonade stand will be placed in front of the owner’s house perhaps near a tree for shade. Attracting more consumers, being that they won’t have to stand under the blazing sun.
For marketing purposes, flyers and posters will be distributed in various strategic places in the neighborhood along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use social media sites.
Opportunities for New Locations
Lemon Lovin’ Life’s goal is to reach as many customers as possible in order to address the changing lifestyle choices that mainly aim to have healthy living. The new locations must
Hema Ramnarine
DeVry University
BUSN115 Introduction to Business and Technology
Professor Normin Woodin
Lemonade Stand: Part 2
Introduction
The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities.
Branding Strategy
To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size and will be priced competitively. It will be known for its healthy, natural, delicious, and well-known taste. A focus of the drink is to get it to be appreciated not only during the summer months, but rather, the whole year round. Highlighting its health benefits with increase consumer’s interest into the product. If this investment is success, Lemon Lovin’ Life could expand by adding a twist to the lemonade drinks. For instance, a lemonade drink can have a combination of lemon and strawberry, lemon and pineapple but always focusing on lemon as the main flavor.
Ideally the lemonade stand will be placed in front of the owner’s house perhaps near a tree for shade. Attracting more consumers, being that they won’t have to stand under the blazing sun.
For marketing purposes, flyers and posters will be distributed in various strategic places in the neighborhood along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use social media sites.
Opportunities for New Locations
Lemon Lovin’ Life’s goal is to reach as many customers as possible in order to address the changing lifestyle choices that mainly aim to have healthy living. The new locations must
References: Bovee, C. L., & Thill, J. V. (2013). Business in action. (6th ed). Upper Saddle River, NJ: Pearson.