Business Submission
SUBMISSION TO LOCAL NETWORK
RUILIN LI
NIKE SINGAPORE
DIRECTOR OF GLOBAL COMMUNICATION
06/05/2013
CONTENT
OUR MISSION...............................................................................4
RECOMMENDATION I AND IMPLEMENTAION..........................5
RECOMMENDATION II AND IMPLEMENTAION.........................7
CHALLENGES AND RISKS..........................................................9
REFERENCES..............................................................................10
OUR MISSION
‘To bring inspiration and innovation to every athlete* in the world’ is our mission. As the statement, it can be proved that innovation is becoming significantly essential concept for the company; we make decision to achieve customer satisfaction thought innovate appropriate products to the global market customers. Nearly 60 years, we put the innovation and sustainability as core of our developing direction as well as maximize our business market. Meanwhile we are looking forward compelling, confident and conveying positive word of mouths and feel it is what makes us corporate with favourable partners in the future (Nike.Inc, 2013). This submission desires to share our previously outstanding performance to local networking and continues improvement for which is emerging organization to learn from our mistakes. In this proposal we tend to address two principles of the UN Global Contract and provide our recommendations that we expect it will help the local network members. * PRINCIPLE 1: “Businesses should support and respect the protection of internationally protected human rights.” (The Ten Principles/ Principle 1 2010). * PRINCIPLE 5: “Businesses should uphold the effective abolition of child labour.” (The Ten Principles/ Principle 5 2009).
We review those two principles into our operation and provide two recommendations for further study to perform considerable achievement. In order to fully relate two principles, we believe these
RUILIN LI
NIKE SINGAPORE
DIRECTOR OF GLOBAL COMMUNICATION
06/05/2013
CONTENT
OUR MISSION...............................................................................4
RECOMMENDATION I AND IMPLEMENTAION..........................5
RECOMMENDATION II AND IMPLEMENTAION.........................7
CHALLENGES AND RISKS..........................................................9
REFERENCES..............................................................................10
OUR MISSION
‘To bring inspiration and innovation to every athlete* in the world’ is our mission. As the statement, it can be proved that innovation is becoming significantly essential concept for the company; we make decision to achieve customer satisfaction thought innovate appropriate products to the global market customers. Nearly 60 years, we put the innovation and sustainability as core of our developing direction as well as maximize our business market. Meanwhile we are looking forward compelling, confident and conveying positive word of mouths and feel it is what makes us corporate with favourable partners in the future (Nike.Inc, 2013). This submission desires to share our previously outstanding performance to local networking and continues improvement for which is emerging organization to learn from our mistakes. In this proposal we tend to address two principles of the UN Global Contract and provide our recommendations that we expect it will help the local network members. * PRINCIPLE 1: “Businesses should support and respect the protection of internationally protected human rights.” (The Ten Principles/ Principle 1 2010). * PRINCIPLE 5: “Businesses should uphold the effective abolition of child labour.” (The Ten Principles/ Principle 5 2009).
We review those two principles into our operation and provide two recommendations for further study to perform considerable achievement. In order to fully relate two principles, we believe these
References: Fair Labor Association. "Nike, Inc." Accessed May 2, 2013. http://www.fairlabor.org/affiliate/nike-inc. NIKE, Inc. –History and Heritage. Accessed May 2, 2013. http://nikeinc.com/pages/history-heritage. The Ten Principles/ Principle 1. 2010. ‘Principle 1’. http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/principle1.html. The Ten Principles/ Principle 8. 2009. ‘Principle 5’. http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/principle5.html.