Business studies a level

Topics: Marketing, Reggae Reggae Sauce, Levi Roots Pages: 12 (3206 words) Published: February 26, 2014
6BS01/6EB01 January 2009 Unit 1
Section A Mark Scheme
NOTE: If part (a) of the question is INCORRECT, then a maximum of 2 marks can be awarded for part (b), with the exception of question 7. Question Number
Question
Marks
1(a)
Answer – decreased costs of advertising (C)
1 (Applic)
1(b)
Explain why this answer is correct
- Describes what is meant by subsidy or demand (1 mark)
- Costs of advertising are a business cost (1 mark)
- In any case advertising costs would need to
increase (1 mark)
- Switching to alternative products will reduce the
supply of wheat (1 mark) and so increase wheat
prices which is needed to make pasta (1 mark)
- Cattle require wheat as foodstuffs which will increase the demand for wheat (1 mark) and so increase the price of wheat (1 mark)
- EC subsidies reduce costs of production (1 mark)
which effectively reduce consumer prices of wheat
(1 mark)
- A ward diagram marks
Any acceptable answer which shows selective knowledge/understanding/application and/or development NB A max of 2 marks out of 3 can be awarded if explanation is as to why the other responses are NOT correct K/U Analysis Eval

1-3 marks
(Total 4)

6BS01/6EB01 GCE Business Studies/Economics & Business 2 0901 Question Number
Question
Marks
2(a)
Answer – to work independently (D)
1 (Applic)
2(b)
Explain why this answer is correct
NB Any script which includes a comment regarding the liquidisation of Denby (G & T Candidate) should be sent to Review for a member of the Senior Team to assess. - Defines niche market or non-ethical (1 mark)

- Risk taking is naturally increased because she will
be running her own business (1 mark) and no
longer have the security of employment (1 mark)
- Denby Potteries Ltd is a private sector business (1 mark) and so is unlikely to be too concerned with social and environmental benefits (1 mark)
- Denby may already provide products for a niche
market (1 mark) but Sue could not be in a position
to actually develop the market (1 mark)
- This decision might enable Sue to earn more
money (1 mark) than she received as a salary when
employed (1 mark)
- Other reasons for selling in business, e.g.
something new, make more money (1 mark)
Any acceptable answer which shows selective knowledge/understanding/application and/or development NB A max of 2 marks out of 3 can be awarded if explanation is as to why the other responses are NOT correct K/U Analysis Eval

1-3 marks
(Total 4)
6BS01/6EB01 GCE Business Studies/Economics & Business 3 0901 Question Number
Marks
3(a)
Answer – market mapping (A)
1 (K/U)
3(b)
Explain why this answer is correct
- Defines /describes market positioning or other terms in the question (1 mark) - So that the company can undertake the ‘right’ level of market research (sample size/type) (1 mark); operate at the ‘right’ level i.e. select an appropriate sized premises, recruit the appropriate number of staff, anticipate stock and equipment levels (1 mark); determine whether there is room in the market for another private leisure company (1 mark) - To determine likely demand (1 mark); which may be specific to a particular market segment, e.g. single men aged 18-30 (1 mark), to avoid unnecessary costs, like excessive marketing and promotions (1 mark) Any acceptable answer which shows selective knowledge/understanding/application and/or development NB A max of 2 marks out of 3 can be awarded if explanation is as to why the other responses are NOT correct K/U K/U Applic

1-3 marks
(Total 4)
Question Number
Question
Marks
4(a)
Answer – 4.09% (B)
1 (Applic)
4(b)
Explain your answer (show all your workings)
- formula – net profit /sales x 100 (1 mark);
- this is £33m/£807m x 100 (2 marks);
- if some of the data is inserted appropriately, e.g.
the correct numerator or denominator (1 mark)
K/U Applic Applic
1-3 marks
(Total 4)
6BS01/6EB01 GCE Business Studies/Economics &...
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