Business studies a level

Good Essays
Topics: Marketing
6BS01/6EB01 January 2009 Unit 1
Section A Mark Scheme
NOTE: If part (a) of the question is INCORRECT, then a maximum of 2 marks can be awarded for part (b), with the exception of question 7.
Question Number
Question
Marks
1(a)
Answer – decreased costs of advertising (C)
1 (Applic)
1(b)
Explain why this answer is correct
- Describes what is meant by subsidy or demand (1 mark)
- Costs of advertising are a business cost (1 mark)
- In any case advertising costs would need to increase (1 mark)
- Switching to alternative products will reduce the supply of wheat (1 mark) and so increase wheat prices which is needed to make pasta (1 mark)
- Cattle require wheat as foodstuffs which will increase the demand for wheat (1 mark) and so increase the price of wheat (1 mark)
- EC subsidies reduce costs of production (1 mark) which effectively reduce consumer prices of wheat
(1 mark)
- A ward diagram marks
Any acceptable answer which shows selective knowledge/understanding/application and/or development
NB A max of 2 marks out of 3 can be awarded if explanation is as to why the other responses are NOT correct
K/U Analysis Eval
1-3 marks
(Total 4)

6BS01/6EB01 GCE Business Studies/Economics & Business 2 0901
Question Number
Question
Marks
2(a)
Answer – to work independently (D)
1 (Applic)
2(b)
Explain why this answer is correct
NB Any script which includes a comment regarding the liquidisation of Denby (G & T Candidate) should be sent to Review for a member of the Senior Team to assess.
- Defines niche market or non-ethical (1 mark)
- Risk taking is naturally increased because she will be running her own business (1 mark) and no longer have the security of employment (1 mark)
- Denby Potteries Ltd is a private sector business (1 mark) and so is unlikely to be too concerned with social and environmental benefits (1 mark)
- Denby may already provide products for a niche market (1 mark) but Sue could not be in a position

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