Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. This book is aimed far and wide and whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference This entertaining read will be an invaluable business guide for years to come.
Actually, “Business stripped bare” is not a classic managers book, like Peter Drucker or Frederisk Taylor books, it is informal and practice oriented literature. I chose this book due to a couple of reasons, and the main one is that it is up-to-date. In it we can find a lot of actual business examples and learn from than something new, some special modern approach for my own future business. In my opinion, the best way to learn something, or to success in something – is to analyze real examples and experience of successful people, and Sir Richard Branson is one of them, one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognized lifestyle brands, trusted and enjoyed by many millions of people. Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest super brands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors. Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin