Business Strategy of Starbucks
Table of Content Page
1. Introduction …………………………………………………………. 3
2. Vision and Mission Statement …………………………………. 4 1. Vision Statement ……………………………………………………. 4 2. Mission Statement ……………………………………………………. 4~5 3. Stakeholder Mapping ……………………………………………………. 5
3. External Assessment ……………………………………………… 6~7 1. Industry Structure ……………………………………………………. 7 2. Industry Life Cycle …………………………………………………… 8 3. Michael Porter’s Five Forces ……………………………………………. 9 4. Opportunities and Threats Analysis …………………………… 10 5. Summary of the External Assessment …………………………… 10 6. Competitive Profile Matrix (CPM) …………………………… 11 7. External Factor Evaluation (EFE) Matrix …………………………… 12~13
4. Internal Audit 1. Summary of Internal Assessment …………………………… 14 2. Internal Factor Evaluation (IFE) Matrix …………………………… 15
5. The Internal-External (IE) Matrix ………….………………… 16
6. Strategic Choices – Corporate Strategies …..…………….. 17
7. Generic Business Strategy ……………………….……………… 18
8. Space Matrix …….……………………………………………… 19~20
9. Quantitative Strategic Planning Matrix (QSPM) 1. Business Strategy ……………………………………………………… 21 2. Corporate Strategy ……………………………………………………… 22
10. Conclusion and Recommendation ......………………..…… 23~25
1. Introduction
In 1971, English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker open the first Starbucks in Seattle’s historic Pike Place Market. The first Starbucks is focus on selling high-quality coffee beans and equipment. We are target to develop satisfy services and provide the highest standards coffee to customers at all time.
Today, we are the top international coffee chain. We have more than 17,000 retail stores and distribute in over 50 counties, including over 110 retail stores in Hong Kong.
A Brief History of our company: 1971: The first Starbucks opens in Seattle.
1. Introduction …………………………………………………………. 3
2. Vision and Mission Statement …………………………………. 4 1. Vision Statement ……………………………………………………. 4 2. Mission Statement ……………………………………………………. 4~5 3. Stakeholder Mapping ……………………………………………………. 5
3. External Assessment ……………………………………………… 6~7 1. Industry Structure ……………………………………………………. 7 2. Industry Life Cycle …………………………………………………… 8 3. Michael Porter’s Five Forces ……………………………………………. 9 4. Opportunities and Threats Analysis …………………………… 10 5. Summary of the External Assessment …………………………… 10 6. Competitive Profile Matrix (CPM) …………………………… 11 7. External Factor Evaluation (EFE) Matrix …………………………… 12~13
4. Internal Audit 1. Summary of Internal Assessment …………………………… 14 2. Internal Factor Evaluation (IFE) Matrix …………………………… 15
5. The Internal-External (IE) Matrix ………….………………… 16
6. Strategic Choices – Corporate Strategies …..…………….. 17
7. Generic Business Strategy ……………………….……………… 18
8. Space Matrix …….……………………………………………… 19~20
9. Quantitative Strategic Planning Matrix (QSPM) 1. Business Strategy ……………………………………………………… 21 2. Corporate Strategy ……………………………………………………… 22
10. Conclusion and Recommendation ......………………..…… 23~25
1. Introduction
In 1971, English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker open the first Starbucks in Seattle’s historic Pike Place Market. The first Starbucks is focus on selling high-quality coffee beans and equipment. We are target to develop satisfy services and provide the highest standards coffee to customers at all time.
Today, we are the top international coffee chain. We have more than 17,000 retail stores and distribute in over 50 counties, including over 110 retail stores in Hong Kong.
A Brief History of our company: 1971: The first Starbucks opens in Seattle.