Business Strategy - Nike - A Case Study

Topics: Nike, Inc., Strategic management, Athletic shoe Pages: 3 (455 words) Published: April 10, 2014
Business Strategy
Case Study on Nike Inc.

Strategic Capability – Resources & Capabilities
– Understanding The Concept Of Core
Competence
Page 1

Introduction & Mission
MISSION:
TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD * “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”



NIKE, Inc., based in USA, is the world’s leading innovator in athletic footwear, apparel,

equipment and accessories.


Originally known as Blue Ribbon Sports (BRS), it started with an idea to make the footwear

lighter to give competitive advantage to athletes by track athlete Philip Knight and his coach Bill Bowerman in January 1964.


One of the major goals of NIKE is product innovation and product improvement.



Business strategy to target most of the sports around the world and to produce distinct and

comfortable footwear and apparels.


Nike promotes its products by sponsorship agreements with celebrity athletes, professional

teams and major sporting events.

Page 2

3

Business Strategic Capabilities
Deliver Results: Nike’s success is dependent on people who can get results which requires proactive, accountable, goal oriented employees.

Create The Future: Successful Nike employees think creatively, recognize new business opportunities & communicate their ideas to imagine a different and better future.

Make Good Decisions: Employees seek information, isolate issues, hear all points of view, analyze data, act decisively and take calculated risks.

Consumer Commitment: Have a deep connection with consumers – understand the increasingly diverse customers, the realities of the marketplace and what sets them apart from the competition.

Page 4

Human Resource Capabilities
Develop Talent, Teamwork and Diversity: Nike’s global scope requires team players to embrace diversity of people, ideas & culture.

Embrace Change: Employees who welcome change allow Nike to evolve and expand into new markets and create new...
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