Business Strategy in a Global Environment: A Capstone Project that Integrates Ethical and Cross-Cultural Considerations

Powerful Essays
Business Strategy in a Global Environment: A Capstone Project that Integrates Ethical and Cross-Cultural Considerations

Submitted by

Catherine Giapponi
Management Department
Charles F. Dolan School of Business
Fairfield University
1073 North Benson Road
Fairfield, CT. 06824 cgiapponi@fairfield.edu Carl Scheraga
Management Department
Charles F. Dolan School of Business
Fairfield University
1073 North Benson Road
Fairfield, CT. 06824 cscheraga@fairfield.edu ABSTRACT

Undergraduate and graduate capstone courses at business schools are designed to integrate student knowledge and learning across all disciplines. Many capstone projects focus on U.S. corporations, with specific emphasis on the integration of information from the business functional areas and knowledge derived from the liberal arts core. Designing projects that challenge students to examine and wrestle with strategic decision making in the global environment can be challenging but provide rich opportunities for student learning. Many of our business students will be confronted with strategic decisions that require a critical examination of ethical considerations within the context of cross-national and cross-cultural differences.
Therefore, the development of learning opportunities that enable students to confront complex global issues and challenge their underlying assumptions about business decision making is important in developing future leaders. The purpose of this paper is to share our experiences with a business strategy capstone project that afforded the opportunity to adapt a capstone project framework to analyze a complex global decision in an undergraduate and MBA course. The projects enabled students to explore and critically analyze Google, Yahoo, Microsoft, or Cisco
System’s business strategies related to internet censorship in China.

INTRODUCTION
Teaching Business Strategy
There are significant challenges in teaching capstone business strategy



References: Balch, D. and S. Borah. 2009. Teaching Strategy and Skepticism: A Capstone Approach. Bambauer, D. 2009. Cybersieves, Duke Law Journal, 59, 377-446. Banning, K. 2003. The Effect of the Case Method on Tolerance for Ambiguity. Journal of Management Education, 27 (5), 556-557. Brey, P. 2007. Is Information Ethics Culture-Relative? International Journal of Technology and Human Interaction 3, 12-24. Bower, J. 2008. The Teaching of Strategy: From General Management to Analyst and Back? Journal of Management Inquiry, 17(4), 269. Capurro, R. 2005. Privacy: An Intercultural Perspective. Ethics and Information Technology, 7, 37-47. Cavanagh, G.F. 1990. American Business Values, 3rd edition. Upper Saddle River, New Jersey: Prentice Hall. Celly, K. 2007. Fostering Critical Thinking in Business Courses. The Cambridge Review, 8(1), 148-153. Crittenden, W. 2005. A Social Learning Theory of Cross-Functional Case Education. Journal of Business Research, 58, 960-966. Grant, R. 2008. Why Strategy Teaching Should Be Theory Based. Journal of Management Inquiry 17 (4), 276. Greiner, L., Bhambri, A. and T. Cummings. 2003. Searching for a Strategy to Teach Strategy. Husted, B. and D. Allan. 2008. Toward a Model of Cross-Cultural Business Ethics: The Impact of Individualism and Collectivism on the Ethical Decision-Making Process Kachra, A. and K. Schhnietz. 2008. The Capstone Strategy Course: What Might Real Integration Look Like? Journal of Management Education, 32(4), 476-508. Kitiyadisai, K. 2005. Privacy Rights and Protection: Foreign Values in Modern Thai Context. Lang, J. and J. Dittrich. 1982. Information, Skill Building, and the Development of Competence: An Educational Framework for Teaching Business Policy Lantos, Tom. 2006. Hearing of the Africa, Global Human Rights and International Operations Subcommittee of the House International Relations Committee, Subject: The Internet in China: Lü, Y. 2005. Privacy and Data Privacy Issues in Contemporary China. Ethics and Information Technology, 7, 7-15. Mitzutani, M, Dorsey, J., and J. Moor. 2004. The Internet and Japanese Conception of Privacy. Nakada, M. and T. Tamura. 2005. Japanese Conceptions of Privacy: An Intercultural Perspective Porter, M. 1988. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Schelfhaudt, K. and V. Crittendon. 2005. Specialist or Generalist: Views from Academia and Industry Scholtens, B. and L. Dam. 2007. Cultural Values and International Differences in Business Ethics Shafer, W., Fukukawa, K., and G. Lee. 2007. Values and the Perceived Importance of Ethics and Social Responsibility: The U.S Thomas, A. 2002. The Business Policy course: Multiple Methods for Multiple Goals. Journal of Management Education, 222(4), 484-497. Thompson, Clive, 2006. Google’s China Problem (and China’s Google Problem). The New York Times, April 23, 2006 Vitell, S., Nwachukwu, S., and J. Barnes. 1993. The Effects of Culture on Ethical DecisionMaking: An Application of Hofstede 's Typology. Journal of Business Ethics, 12, 753-760. Whitcomb, L., Erdener, C., and C. Li. 1998. Business Ethical Values in China and the U.S. Wines, W. and N. Napier. 1992. Toward an Understanding of Cross-Cultural Ethics: A Tentative Model Wong, D. 1993. Relativism in P. Singer (Ed.), A Companion to Ethics, Blackwell, 442-450. Wong, D. 2006. Natural Moralities: A Defense of Pluralistic Relativism. Oxford: Oxford University Press.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Identifying a Cross-Cultural Dilemma- China's Google dilemma Description Cultural issue at hand: Google had to decide between strict restrictions or losing all current or potential business opportunities in the world most populated country. The population of China has reached over 1.3 billion, representing the 20% of world population. The closing of Google in China has led to the boost of its domestic competitors Baidu and Sina. Besides, China’s enormous growth of internet users and…

    • 588 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    | Cross cultural influence of global business | | | |Contents…

    • 3196 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Global Business Environment Case Study #2: Global Business Environment and Cultural Considerations Steeping in opportunity Twelve Trees is a Canadian company that imports loose teas from China. They receive the tea in bulk from independent Chinese farmers, and package the tea in 400g, 2000g, and 5000g portions for distribution among their retailers, for the price of $110.00, $410.00, and $1,180.00, respectively. Their suppliers reside in the Lingnan area (comprising the Guangdong, Guangxi…

    • 695 Words
    • 3 Pages
    Good Essays
  • Better Essays

    “Negotiation” steams from the Roman word negotiari meaning “to carry on business”. It was true for ancient Romans as it is for businesspersons of today that negotiations and business involves hard work. (Hendon, Hendon & Herbig 1996) Negotiations are a frequent part of international business. Parties involved in a negotiation face different problems in reaching a successful outcome. When parties have different cultural backgrounds the faced problems becomes even more complex. Negotiation is…

    • 1246 Words
    • 5 Pages
    Better Essays
  • Good Essays

    “Cross-cultural psychology is the study: of similarities and differences in individual psychological functioning in various cultural and ethnocultural groups; of ongoing changes in variables reflecting such functioning; and of the relationships of psychological variables with sociocultural, ecological and biological variables” (Berry et al, 2012). Defining Cross-Cultural Psychology Berry et al (2012) define their topic using the English language, which of itself contains culturally-bound concepts…

    • 1436 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Ethical Considerations Project Ethical Considerations I believe the ethical considerations in Brownfield v. Daniel Freeman Marina Hospital is for all hospitals to provide all information and access to emergency contraceptives to sexual assault and rape victims. In the defense of Brownfield, emergency contraceptives, Plan B, and oral synthetic hormones is the most common type of emergency contraceptives that should have been disclosed to her upon her request. These contraceptives are often…

    • 614 Words
    • 3 Pages
    Good Essays
  • Good Essays

    and legal pressure on Catholic sponsored hospitals that provide health care, because it would contravene their ethical, moral, and religious principles. Currently, the law does not compel religious institutions to provide care that does not comport with their beliefs this is a means that has to stop especially concerning the well-being of the patient. This continual evolution of ethical, moral, and religious health care delivery, however, threatens to diminish, if not completely shut down the ability…

    • 466 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Cross Cultural Considerations HCA 230 November 2, 2012 Cross Cultural Considerations The perception of health and healthcare in the mind of the Native American culture is quite different from the culture I am from. In the world of health care and different cultures there is always room for errors in communication. For example the Native American culture in the past was much less advanced and did not want to change that. They were fine with their home remedies. However, times…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Cross-Culture Ethical Perspectives Amanda Bravo, Mary Malone, Doneice Johnson, Jose Robledo, Kanosha Mitchell, Josephine Johnson ETH/316 September 24, 2012 Bette Bellefeuille Cross-Culture Ethical Perspectives Globalization is common in most large organizations as they thrive to maximize revenue and expand customer base by establishing operations in different countries and within different cultures. Consequently, these organizations have to consider cultural perspectives of the country…

    • 993 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    We are living in a period were trade is becoming more global by the day. Taxes and economic barriers seem to be like symptoms - from a disease - that fade away, as time goes by. The ability of fast communication between people and places has boosted many companies to expand in other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration, in a strategic planning of setting up abroad. A firm needs to become progressively…

    • 1428 Words
    • 5 Pages
    Powerful Essays