BUSINESS STRATEGY ASSIGNMENT

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UNIT: 4 BUSINESS STRATEGY

Business strategy plays a vital role in the establishment and progress of any business as it determines the long term goals, objectives, action plans and the required resources to achieve those goals. Thus a business strategy formulates an organisation’s approach to establish a market or bring out a business component. This strategy is developed by internal analysis of an organisation that what is the current situation, what are the strengths, weaknesses and opportunities. Internal analysis is also significant in order to explore the resources and to develop the competencies to revaluate the value adding activities to be more established and to address the weaknesses that might hinder the progress of the business. The next step is future planning to determine the goals and then the most important step is to think and formulate an action plan to achieve the goals. A case study of a small private trading company is going to be discussed below in which I am going to suggest a business strategy for a business organisation that will be certainly beneficial for its stakeholders.
1. The Company
Asfalsa.S.A (Quito, Ecuador) is jewellery trading private company. This company has been operating in the silver jewellery trading world for the last four years. The chief executive of this company is a single person. He has contacts with the jewellery shops in the city and provide them on the whole sale rate. He employed five people who sell this jewellery in other cities. He pays his employees on monthly basis. The aim of this company is to become one of the biggest jewellery trading companies in the city and to earn more profit.
2. Products:
This company imports the sterling silver jewellery with and without precious stones like ruby, emeralds, sapphire, and turquoise etc. this jewellery is usually imported from Thailand which is famous for its best quality silver in the world.
3. Target Market
The target market for



Bibliography: Carol Bergeoron, (2004) “Build a talent strategy to achieve your desired business results”, Handbook of Business Strategy, vol. 5 ISS: 1 pp. 133_140 Campbell David, Stone house George, Houston Bill, 2002 Internal Analysis, Business Strategy an Introduction, Second Edition Pg.31, Great Britain http://www.bplans.com/bed_and_breakfast_business_plan/executive _summary_fc.cfm accessed on 24.7.2011 at 2:15pm

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