Business Strategy
UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN
Bachelor of Science (Singapore)
Business Strategy (BMGT3001S)
STUDY GUIDE
BSc18 FT / Singapore
Copyright June 2013
1
Author: Federica Pazzaglia, Karan Sonpar and Shawn Wong (2013)
This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.
© This publication may not be reproduced, in whole or in part without permission in from University College Dublin.
Module Co-ordinators: Federica Pazzaglia Karan Sonpar Shawn Wong Email: federica.pazzaglia@ucd.ie Email: karan.sonpar@ucd.ie Email: shawnksw2k6@yahoo.com
2
TABLE OF CONTENTS
PAGE
Welcome message 1. INTRODUCTION a. Background to the topic b. Module aims 5 5
2. MODULE OUTLINE a. Learning outcomes b. Learning supports
6 7
3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Preparation required in advance of sessions c. Student engagement
8 9 10
4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Assignment 1 ii. Assignment 2 - Group project iii. Examination
11 12 13 14
5. GRADING a. University grading policy b. Grade descriptors for assessment components
15 16
6. CONCLUDING COMMENTS APPENDICES
17 18
3
Welcome message
As co-ordinators of the Business Strategy module, we wish to welcome you to the module. A firm’s business strategy is its guide on how to compete successfully in its economic environment and achieve a sustained advantage over its competitors. Strategic management is the process through which managers develop and implement a firm’s strategy. An understanding of the theory and practice of strategic management is essential to operate effectively within an increasingly competitive and global business world.
Business Strategy is a capstone course, integrating insights from many of the modules you have already studied in your degree. While many of your prior
Bachelor of Science (Singapore)
Business Strategy (BMGT3001S)
STUDY GUIDE
BSc18 FT / Singapore
Copyright June 2013
1
Author: Federica Pazzaglia, Karan Sonpar and Shawn Wong (2013)
This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.
© This publication may not be reproduced, in whole or in part without permission in from University College Dublin.
Module Co-ordinators: Federica Pazzaglia Karan Sonpar Shawn Wong Email: federica.pazzaglia@ucd.ie Email: karan.sonpar@ucd.ie Email: shawnksw2k6@yahoo.com
2
TABLE OF CONTENTS
PAGE
Welcome message 1. INTRODUCTION a. Background to the topic b. Module aims 5 5
2. MODULE OUTLINE a. Learning outcomes b. Learning supports
6 7
3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Preparation required in advance of sessions c. Student engagement
8 9 10
4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Assignment 1 ii. Assignment 2 - Group project iii. Examination
11 12 13 14
5. GRADING a. University grading policy b. Grade descriptors for assessment components
15 16
6. CONCLUDING COMMENTS APPENDICES
17 18
3
Welcome message
As co-ordinators of the Business Strategy module, we wish to welcome you to the module. A firm’s business strategy is its guide on how to compete successfully in its economic environment and achieve a sustained advantage over its competitors. Strategic management is the process through which managers develop and implement a firm’s strategy. An understanding of the theory and practice of strategic management is essential to operate effectively within an increasingly competitive and global business world.
Business Strategy is a capstone course, integrating insights from many of the modules you have already studied in your degree. While many of your prior