Business Strategy

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UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN

Bachelor of Science (Singapore)

Business Strategy (BMGT3001S)

STUDY GUIDE

BSc18 FT / Singapore

Copyright June 2013

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Author: Federica Pazzaglia, Karan Sonpar and Shawn Wong (2013)

This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.

© This publication may not be reproduced, in whole or in part without permission in from University College Dublin.

Module Co-ordinators: Federica Pazzaglia Karan Sonpar Shawn Wong Email: federica.pazzaglia@ucd.ie Email: karan.sonpar@ucd.ie Email: shawnksw2k6@yahoo.com

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TABLE OF CONTENTS
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Welcome message 1. INTRODUCTION a. Background to the topic b. Module aims 5 5

2. MODULE OUTLINE a. Learning outcomes b. Learning supports

6 7

3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Preparation required in advance of sessions c. Student engagement

8 9 10

4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Assignment 1 ii. Assignment 2 - Group project iii. Examination

11 12 13 14

5. GRADING a. University grading policy b. Grade descriptors for assessment components

15 16

6. CONCLUDING COMMENTS APPENDICES

17 18

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Welcome message
As co-ordinators of the Business Strategy module, we wish to welcome you to the module. A firm’s business strategy is its guide on how to compete successfully in its economic environment and achieve a sustained advantage over its competitors. Strategic management is the process through which managers develop and implement a firm’s strategy. An understanding of the theory and practice of strategic management is essential to operate effectively within an increasingly competitive and global business world.

Business Strategy is a capstone course, integrating insights from many of the modules you have already studied in your degree. While many of your prior

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