Bachelor of Science (Singapore)
Business Strategy (BMGT3001S)
BSc18 FT / Singapore
Copyright June 2013
Author: Federica Pazzaglia, Karan Sonpar and Shawn Wong (2013)
This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.
© This publication may not be reproduced, in whole or in part without permission in from University College Dublin.
Module Co-ordinators: Federica Pazzaglia Karan Sonpar Shawn Wong Email: firstname.lastname@example.org Email: email@example.com Email: firstname.lastname@example.org
TABLE OF CONTENTS
Welcome message 1. INTRODUCTION a. Background to the topic b. Module aims 5 5
2. MODULE OUTLINE a. Learning outcomes b. Learning supports
3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Preparation required in advance of sessions c. Student engagement
8 9 10
4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Assignment 1 ii. Assignment 2 - Group project iii. Examination
11 12 13 14
5. GRADING a. University grading policy b. Grade descriptors for assessment components
6. CONCLUDING COMMENTS APPENDICES
As co-ordinators of the Business Strategy module, we wish to welcome you to the module. A firm’s business strategy is its guide on how to compete successfully in its economic environment and achieve a sustained advantage over its competitors. Strategic management is the process through which managers develop and implement a firm’s strategy. An understanding of the theory and practice of strategic management is essential to operate effectively within an increasingly competitive and global business world.
Business Strategy is a capstone course, integrating insights from many of the modules you have already studied in your degree. While many of your prior