Business Strategy

Table of Contents Business Strategy 4 What is Strategy? 4 Definitions. 4 In other words, business strategy is about: 4 Strategic Management 4 Characteristics of strategic decisions 5 Implications of strategic decisions 5 Strategic Analysis 6 Strategic analysis boosts organizational effectiveness 6 Strategic Choice 7 Strategy Implementation 7 To analyze the organization it can be done in different methods. 8 PEST Analysis 8 Scenario Planning 8 Five Forces Analysis 8 Market Segmentation 8 Directional Policy Matrix 8 Competitor Analysis 8 Critical Success Factor Analysis 8 SWOT Analysis 8 Introduction to CGS Pop 9 Vision of CGS Pop 9 Mission of CGS Pop 9 Pest Analysis for CGS Pop 10 Political 11 Economic 11 Social 12 Technological 12 Porters five forces 13 Threat of new entrance 13 The Power of buyers. 14 The Power of suppliers. 14 The Threat of substitutes 14 Competitive Rivalry 14 Strategic planning process to expand the business 15 STP Analysis 15 Segmentation. 15 Targeting 16 Positioning 16 Branding 17 Why Branding? 17 Leadership 18 Tacit Knowledge 18 Team Building 19 Current Strategies of CGS Pop 20 Porters Generic Strategies 20 Cost Leadership 20 Differentiation Strategy 21 Focus 21 Ansoff Matrix 22 Ansoffs Matrix for CGS Pop 24 Market Penetration 25 Market Development 25 Product Development 25 Diversification 25 BCG Matrix 26 Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 27 1. Stars (=high growth, high market share) 27 2. Cash Cows (low growth, high market share) 27 3. Dogs (Low growth, low market share) 27 4. Question Marks (high growth, low market share) 27 BCG Matrix for CGS Pop 29 Stars (high growth, high market share). 29 Cash Cows (low growth, high market share) 29 Dogs (low growth, low market share). 29 Question Marks (high growth, low market share) 29 Marketing Mix 30 Product 31

References: http://tutor2u.net/business/strategy/what_is_strategy.htm( Viewed on November 9, 2009) http://dictionary.bnet.com/definition/Business+Strategy.html( Viewed on November 9, 2009) http://en.wikipedia.org/wiki/Porter_five_forces_analysis( Viewed on November 9, 2009) http://university-essays.tripod.com/porters_5_forces_analysis.html(Viewed on November 9, 2009) http://www.12manage.com/methods_stakeholder_analysis.html(Viewed on November 9, 2009) http://managementhelp.org/grp_skll/teams/teams.htm(Viewed on November 9, 2009) http://en.wikipedia.org/wiki/Porter_generic_strategies (Viewed on November 14, 2009) http://en.wikipedia.org/wiki/Product-Market_Growth_Matrix (Viewed on November 16, 2009)