Business Strategy
Unit title: Business Strategy
TABLE OF CONTENTS
OVERVIEW 3
STRATEGIC CONTEXT 3
STAKEHOLDER ANALYSIS 5
ENVIORNMENTAL AUDIT 8
ORGANIZATIONAL AUDIT 13
ANSOFF MATRIX 16
BOSTON CONSULTING GROUP BCG MATRIX 18
PLANNING SYSTEMS 20
STRATEGIC PLAN FOR GLOBAL TECH CORPORATION 21
RESOLVING ISSUES DURING PLANNING PROCES 22
REFERENCES 23
Overview
Global Tech Corporation is a leading telecom provider in Pakistan providing telecommunication and data network services to the country. It is a privately owned company which acquired a GSM license in 2005 and started it’s commercial operations on 01 January 2006.In Q2 2012 it reported a subscriber’s base of 1.9 million with it’s market’s share standing at 22% making it the third biggest telecom provider in the country.
The company is headquartered in the capital of Pakistan i.e. Islamabad but it also has five regional offices. One each in Khyber pakhtunhawa (Peshawar), Sind (Karachi) and Baluchistan (Quetta), while two in the biggest province of Pakistan i.e. Punjab in Lahore and Faisalabad respectively. It has plans to open more regional offices thereby reaching to more people.
Global tech corporation has become a household name since it’s inception in 2005.It has cornered a vital portion of the market through it’s reliable service and cutting edge technology in a fairly short amount of time. While it’s commercial success and rise to the top are exemplary it has not forgotten it’s duty towards the under privileged .In this regard it has kept true to it’s motto (hand in hand for a better tomorrow).It is running various charitable organisationa (for women, poor children who can’t afford to go to school because of their families’ economic siitutaion and the elderly people of the society).It contributes to these causes through the revenue and profits generated.
While it has made substantial financial contributions to
TABLE OF CONTENTS
OVERVIEW 3
STRATEGIC CONTEXT 3
STAKEHOLDER ANALYSIS 5
ENVIORNMENTAL AUDIT 8
ORGANIZATIONAL AUDIT 13
ANSOFF MATRIX 16
BOSTON CONSULTING GROUP BCG MATRIX 18
PLANNING SYSTEMS 20
STRATEGIC PLAN FOR GLOBAL TECH CORPORATION 21
RESOLVING ISSUES DURING PLANNING PROCES 22
REFERENCES 23
Overview
Global Tech Corporation is a leading telecom provider in Pakistan providing telecommunication and data network services to the country. It is a privately owned company which acquired a GSM license in 2005 and started it’s commercial operations on 01 January 2006.In Q2 2012 it reported a subscriber’s base of 1.9 million with it’s market’s share standing at 22% making it the third biggest telecom provider in the country.
The company is headquartered in the capital of Pakistan i.e. Islamabad but it also has five regional offices. One each in Khyber pakhtunhawa (Peshawar), Sind (Karachi) and Baluchistan (Quetta), while two in the biggest province of Pakistan i.e. Punjab in Lahore and Faisalabad respectively. It has plans to open more regional offices thereby reaching to more people.
Global tech corporation has become a household name since it’s inception in 2005.It has cornered a vital portion of the market through it’s reliable service and cutting edge technology in a fairly short amount of time. While it’s commercial success and rise to the top are exemplary it has not forgotten it’s duty towards the under privileged .In this regard it has kept true to it’s motto (hand in hand for a better tomorrow).It is running various charitable organisationa (for women, poor children who can’t afford to go to school because of their families’ economic siitutaion and the elderly people of the society).It contributes to these causes through the revenue and profits generated.
While it has made substantial financial contributions to