Business Strategy
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Business Strategy
Introduction
Bruce and Langdon defines business strategy as “A strategy that maps out the future, setting out which product and services you will take to the market and how”. The strategy in business helps to achieve the goal and objectives in the company. The strategy for the business provides framework to know where they are positioned in the marketplace and how to keep moving forward. http://www.dhl.se/content/se/en/about_us/company_portrait/_jcr_content/headlineflashimage/image.img.png[1][2]In the first scenario of this report we are going to look at how world’s leading logistics Transport Company DHL specialises in transporting letters, goods and information. Offering integrated services and tailored customer focused solutions. DHL is a division of the Germany logistic company Deutsche Post DHL providing international express mail services. It’s operating around the world leading the market in sea as well as air.
http://3.bp.blogspot.com/-vHk8dShJtNQ/UMW5uixJt4I/AAAAAAAAB14/HGwW8jjRGEM/s1600/Virgin-Atlantic-A320.jpg[3][4][5]In the second scenario we are going to look at the strategy of Virgin Atlantic and come up with a new strategy. Virgin Atlantic is a British airline and part of Sir Richard Branson's Virgin Group. It operates between the United Kingdom and North America, the Caribbean Africa, the Middle East, Asia and Australia from its bases at Gatwick and Heathrow. In 2011 Virgin Atlantic carried 5.3 million passengers. In terms of passenger volume it is the eight largest UK airline.
This report is covering
1. Understanding the process of strategic planning
2. Formulate a new strategy plan
3. Understanding approaches to strategy evaluation and selection
4. Understanding how to implement a chosen strategy.
Task 1
1.1. Explain strategic contexts and terminology – missions, visions, objectives, goals and core competencies.
Business Strategy
Introduction
Bruce and Langdon defines business strategy as “A strategy that maps out the future, setting out which product and services you will take to the market and how”. The strategy in business helps to achieve the goal and objectives in the company. The strategy for the business provides framework to know where they are positioned in the marketplace and how to keep moving forward. http://www.dhl.se/content/se/en/about_us/company_portrait/_jcr_content/headlineflashimage/image.img.png[1][2]In the first scenario of this report we are going to look at how world’s leading logistics Transport Company DHL specialises in transporting letters, goods and information. Offering integrated services and tailored customer focused solutions. DHL is a division of the Germany logistic company Deutsche Post DHL providing international express mail services. It’s operating around the world leading the market in sea as well as air.
http://3.bp.blogspot.com/-vHk8dShJtNQ/UMW5uixJt4I/AAAAAAAAB14/HGwW8jjRGEM/s1600/Virgin-Atlantic-A320.jpg[3][4][5]In the second scenario we are going to look at the strategy of Virgin Atlantic and come up with a new strategy. Virgin Atlantic is a British airline and part of Sir Richard Branson's Virgin Group. It operates between the United Kingdom and North America, the Caribbean Africa, the Middle East, Asia and Australia from its bases at Gatwick and Heathrow. In 2011 Virgin Atlantic carried 5.3 million passengers. In terms of passenger volume it is the eight largest UK airline.
This report is covering
1. Understanding the process of strategic planning
2. Formulate a new strategy plan
3. Understanding approaches to strategy evaluation and selection
4. Understanding how to implement a chosen strategy.
Task 1
1.1. Explain strategic contexts and terminology – missions, visions, objectives, goals and core competencies.