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Business Strategy
Application Exercise
(Assignment to be submitted) (180 min.)

* Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance. | |

Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show how each activity is being pursued now, and also differently over time, by your firm.(OR if comparison is not over time but with a competitor’s value chain, show how they perform it differently) * Indicate internal links within the activities, if any. Show how the activities of the value chain are linked to company strategy and structure and how these links enhance competitive advantage.(or show the lack of these links and divergence of activities-scope for improvement in value chain.).Explore external links (eg. alignment of activities with vendors that enhances differentiation.) * Conclude-Reflect on overall shift in value chain over time OR difference with competitor’s value chain and how that results in difference in business performance. * The assignment submission should not exceed 5 pages | |

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