Business Strategy 030115
Business Strategy
Strategic planning is vital for any companies. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This report focuses on mission, vision, objectives, goals and core competencies of SF Express, issues involved in strategic planning and also different planning techniques.
Task 1: The process of strategy planning
1. Explain the meaning of strategy terminology – missions, visions, objectives, goals, core competencies
Johnson et al (2011) suggests the definition of strategy as “the long term direction of an organisation”. According to this definition, the strategy has a long term direction in order to reach the goals of the companies. For example, SF Express sets three aims with practical measure. Those aims should be defined as customer relationship management, operational excellence and innovation. A long term directions of SF Express defines as these practical measures.
Providing employees and stakeholders with clarity about the overriding purpose of the companies are the aims of the mission statement. (Johnson et al, 2011). For example, the mission station of SF Express can be stated as follows: (http://www.sf-Express.com/hk/en/others/about/brand_concept/)
Deliver value to the consumers by offering the most reliable and efficient solution via delivery networks
Transfer the customers’ goods, documents and postage around the world in order to exceed their expectation
Create value for the stakeholders and share responsibility, which expand the business rapidly
Concentrate the work process in order to promote the standardization
Concerning with the desired future state of the organisation vision statement of the company is the vision statement. In general, the vision statement means what do the company want to achieve.
The desired outcomes of the organisation are the objective. As examining the SF Express, its top level objective is “to achieve profitable growth”. The goals accounts for
Strategic planning is vital for any companies. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This report focuses on mission, vision, objectives, goals and core competencies of SF Express, issues involved in strategic planning and also different planning techniques.
Task 1: The process of strategy planning
1. Explain the meaning of strategy terminology – missions, visions, objectives, goals, core competencies
Johnson et al (2011) suggests the definition of strategy as “the long term direction of an organisation”. According to this definition, the strategy has a long term direction in order to reach the goals of the companies. For example, SF Express sets three aims with practical measure. Those aims should be defined as customer relationship management, operational excellence and innovation. A long term directions of SF Express defines as these practical measures.
Providing employees and stakeholders with clarity about the overriding purpose of the companies are the aims of the mission statement. (Johnson et al, 2011). For example, the mission station of SF Express can be stated as follows: (http://www.sf-Express.com/hk/en/others/about/brand_concept/)
Deliver value to the consumers by offering the most reliable and efficient solution via delivery networks
Transfer the customers’ goods, documents and postage around the world in order to exceed their expectation
Create value for the stakeholders and share responsibility, which expand the business rapidly
Concentrate the work process in order to promote the standardization
Concerning with the desired future state of the organisation vision statement of the company is the vision statement. In general, the vision statement means what do the company want to achieve.
The desired outcomes of the organisation are the objective. As examining the SF Express, its top level objective is “to achieve profitable growth”. The goals accounts for