Business Start Up

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Running Head: BUSINESS START-UP

Business Start-Up Plan
Rebecca Angeles
Cardinal Stritch University
ASB105: American Free Enterprise System
July 18, 2012

Executive Summary
Vision and Mission Statement
Our mission is to successfully build and promote local musical talent through the southeastern region of Wisconsin and provide a comfortable and inviting place to come and eat all year round.
Objectives
Our primary objectives over the next year are to: 1. Obtain a bank loan of $200,000 to cover selected renovations, start-up and initial operating costs for Music Connection. 2. Implement a cost-effective promotional strategy that will maximize awareness and trial for the pub and grill. 3. Achieve 75% occupancy in first year of operation on every weekend of the year. 4. Achieve 20% return on investment (ROI).
Ownership
Music Connection will be a Limited Liability Company, owned by Ayshe Marie Osman
Company Background
Music Connection is a bar and grill establishment that is scheduled to begin operations on June 2013. Music Connection is going to be a Limited Liability Corporation, owned and operated by Ayshe Osman. Ms. Osman spent last 9 years of her life working various fields or businesses before realizing her dream to be independent business owner and acknowledging her love for music and food. She currently owns Jesse’s Place and wants to venture into a new side of entertainment/nite-life industry. Ms. Osman has owned and operated Jesse’s Place for the last five (5 years). She has always been one who loves to eat and loves music of all sorts, especially live music. She feels that there is an opportunity to ultimately build this into a self-sustaining concern over the next three years. Music Connection (MC) is going to be a restaurant and a bar. Music Connection is going to be a Limited Liability Company operating for Profit.
Management Team Ayshe is going to have the following job positions: 3 cooks (start),

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