business seminar

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EXAM 2 STUDY GUIDE LIST
I. CHAPTER 6
a. SFAS MATRIX (PAGE 176 – 181)
b. TOW’S MATRIX
c. PORTER’S GENERIC COMPETITIVE STRATEGIES
d. COOPERATIVE

II. CHAPTER 7
a. 3 MAIN DIRECTIONAL STRATEGIES
b. PORTFOLIO ANALYSIS

III. CHAPTER 8
a. FUNCTIONAL STRATEGIES
a.i. MARKETING STRATEGY
a.ii. FINANCIAL STRATEGY
a.iii. R&D STRATEGY
a.iv. OPERATIONS STRATEGY
a.v. PURCHASING STRATEGY
a.vi. LOGISTICS STRATEGY
a.vii. HR STRATEGY
a.viii. IT STRATEGY
b. SOURCING DECISION
c. CORPORATE SCENARIOS
d. PROCESS OF STRATEGIC CHOICE

CHAPTER 6
SFAS MATRIX (PAGE 176 – 181)
SFAS MATRIX (STRATEGIC FACTOR ANALYSIS SUMMARY)

(A)

(B)

(C)

INTERNAL STRTEGIC FACTORS
WEIGHT

RATING

WEIGHTED SCORE

STRENGTHS
0.XX
x
(1.0-5.0)
=
AxB=C

0.XX x (1.0-5.0)
=
AxB=C

WEAKNESSES
0.XX
x
(1.0-5.0)
=
AxB=C

0.XX x (1.0-5.0)
=
AxB=C

(A)

(B)

(C)

EXTERNAL STRTEGIC FACTORS
WEIGHT

RATING

WEIGHTED SCORE

OPPORTUNITIES
0.XX
x
(1.0-5.0)
=
AxB=C

0.XX x (1.0-5.0)
=
AxB=C

THREATS
0.XX
x
(1.0-5.0)
=
AxB=C

0.XX x (1.0-5.0)
=
AxB=C

TOW’S MATRIX
EFAS
IFAS
STRENGTHS (S) LIST 5-10 INTERNAL STRENGTHS
WEAKNESSES (W) LIST 5-10 INTERNAL WEAKNESSES
OPPORTUNITIES (O) LIST 5-10 EXTERNAL OPPORTUNITIES
(S)(O) STRATEGIES.
USE (S) TO TAKE ADVANTAGE OF (O)
(W)(O) STRATEGIES.
TAKE ADVANTAGE OF (O) BY OVERCOMING (W)
THREATS (T) LIST 5-10
EXTERNAL THREATS
(S)(T) STRATEGIES.
USE (S) TO AVOID THREATS
(W)(T) STRATEGIES.
MAKE STRATEGIES TO MINIMIZE (W) AND AVOID (T)

PORTERS GENERIC COMPETITIVE ADVANTAGE (PAGE 183-195)
I. COMPETITIVE ADVANTAGE
I. LOWER COST STRATEGY
II. DIFFERENTIATION STRATEGY
II. COMPETITIVE SCOPE
I. NARROW TARGET
II. BROAD TARGET

LOWER COST
DIFFERENTIATION
BROAD
COST LEADERSHIP
DIFFERENTIATION

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