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Business Schools of Asia-Pacific

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Business Schools of Asia-Pacific
Motion Picture Industry
Ans 1: Using descriptive statistics such as the mean, median, standard deviation, range and quartile followings results were found: Variable
Min
Max
Range
Mean
Deviation
1st Quartile
3rd Quartile
Interquartile range
Opening gross
0.009
108.436
108.427
9.37432
18.8747021
0.0625
12.4605
12.398
Total gross
0.025
380.176
380.151
33.0384
63.16469
0.3895
47.5585
47.169
No of theatres
5
3910
3905
1277.94
1379
45.5
2679
2634 weeks in top 60
1
27
26
8.68
6.38951161
3
13
10

Opening Gross Sales: The mean opening gross sale is it basically denotes how well a movie was perceived by audience before its release. Higher openings means it was able to create awareness and excitement about the movie in audience. This attraction or anticipation may be caused by the director, actors or it may be a prequel or sequel of a hit movie. People decided to watch the movie only on that not by motivated from a critic’s review. People may or mayn’t like the movie but initially it gains because of its attraction.
Total Gross Sales: It denotes that how well a movie was received by the audience overall. Higher overall sales means audience liked it very well and it created further good publicity for the movie. It can also happen that due to anticipation it opened very well but after that its sell declined but its collection was enough in the first phase.
Number of theaters: Number of theaters shows capacity of a producer to distribute its movie to a large extent and make reachable to more audience. The big producers manage to release their movies in most of the theaters. For a movie to earn more it is must that it is released in as much theaters as possible.
Weeks in top 60: This number shows the popularity of a movie that it is well received by audience even after a long period from its releasing and competing with other big movies. It denotes that a movie managed to keep its charm over a longer period of time and people watched it again and again. To earn more a movie

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