Business Research Tulsa’s Central Business District

Topics: Sampling, Data collection, Sample size Pages: 5 (1005 words) Published: May 20, 2012
BRM CASE ANALYSIS
TULSA’S CENTRAL BUSINESS DISTRICT

CASE SUMMARY
The Metropolitan Tulsa Chamber of Commerce had noticed required timely information about Tulsa’s Central Business District for investment decisions •

One of the research projects was a survey of chief executives of business firms to gather information about the number of employees working their, their salary distributions and proposed future investments •

For this purpose, a mail survey was carried out, which also included a questionnaire •

A stratified sampling technique was followed, keeping in mind the greater impact of larger firms •

Of the 372 questionnaires sent out, 219 were filled out and returned, constituting a 61% response rate •

Advance notification, follow up letters and telephone calls were also used to increase response rate •

Metropolitan Tulsa Chamber of Commerce, in order to make informed investment decisions, commercial efforts and continued revitalization of the downtown area requires information about Central Business District.

MANAGEMENT DECISION PROBLEM

Perception of executives about Downtown Tulsa & Information concerning the number of employees working in downtown Tulsa, their salary distributions & proposed future investment.

MANAGEMENT RESEARCH PROBLEM

SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 1: To determine the opinion of company executives on a variety of dimensions concerning the Downtown Area. Research Question 1:

Are parameters such as the number of employees working in downtown Tulsa, their salary disbursements and proposed future investment by companies in Tulsa sufficient for future growth in the area?

SUB-PROBLEMS /RESEARCH QUESTIONS
Sub-Problem 2: To make a competitive analysis with other business districts.

Research Question 2:

Where does downtown Tulsa stand in comparison to other business districts on growth for various parameters such as the number of firms, employees employed, their salary disbursements and proposed future investment by firms.

RESEARCH METHODOLOGY
Part 1: Sources of Data. Secondary Source: • Information from Oklahoma Employment Security Commission • References to the Polk’s City of Tulsa Directory • Report on Downtown Development Districts in US

Primary Data Source: • For exploratory phase, stratified sampling done to identify stratum of larger firms. After consultations with Metropolitan Tulsa Chamber of Commerce, stratum of larger firms broken into key & other major firms. Systematic random sampling for identification of second stratum of firms. • For descriptive phase, the executives of the Business firms in CBD who will be identifying parameters like number of employees working in downtown Tulsa, employees’ salary distribution & proposed future investment and other information regarding employee attitude towards variety of dimensions available in the downtown area.

RESEARCH METHODOLOGY
Part 2: Research Design The purpose of the research undertaken is quite clear in this case, that is to gather information needed for investment decision making, commercial efforts and continued revitalization of the downtown Tulsa area.

Exploratory Research : Initial research to be conducted with officials of Metropolitan Tulsa Chamber of Commerce, information gleaned from the Oklahoma Employment Security Commission for identification of large firms in 1st stratum. List for second stratum of firms from Polk’s City of Tulsa Directory. Data Collection Method Literature Review for sampling of firms in the two stratum. In depth interviews with officials of Metropolitan Tulsa Chamber of Commerce to get an insight into the major firms operating in the district.

RESEARCH METHODOLOGY
Descriptive Research: This phase involves quantitative research where a structured questionnaire is prepared to measure the perception and response of executives of firms on various factors needed to make important investment decisions Data Collection Method should...
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