Business Research Methods: Mid-Term Examination
MID TERM EXAMINATION
Business Research Methods
Time: 1 hour Maximum Marks: 20
Full Name of the Student:
Roll No.: Section: Signature of the Invigilator 1. _____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.
a.
Business
b.
Business research
c.
Decision making
d.
Verification
2. Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a:
a.
business threat
b.
business opportunity
c.
backward linkage
d.
test market 3. Over the past two years, home values have been decreasing. This is an example of a(n):
a.
Symptom
b.
ambiguous situation
c.
descriptive hypothesis
d.
causal inference
4. Which of the following means that the decision maker has all information needed to make an optimal decision?
a.
Certainty
b.
Ambiguity
c.
concomitant variation
d.
non-spurious association
5. In which situation do symptoms exist, but are subtle and few, making problem identification difficult?
a.
problem-focused decision making and conditions of high ambiguity
b.
problem-focused decision making and conditions of low ambiguity
c.
opportunity-oriented research and conditions of high ambiguity
d.
opportunity-oriented research and conditions of low ambiguity
6. All of the following are types of business research EXCEPT:
a.
Exploratory
b.
Selective
c.
Descriptive
d.
Causal
7. When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is
Business Research Methods
Time: 1 hour Maximum Marks: 20
Full Name of the Student:
Roll No.: Section: Signature of the Invigilator 1. _____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.
a.
Business
b.
Business research
c.
Decision making
d.
Verification
2. Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a:
a.
business threat
b.
business opportunity
c.
backward linkage
d.
test market 3. Over the past two years, home values have been decreasing. This is an example of a(n):
a.
Symptom
b.
ambiguous situation
c.
descriptive hypothesis
d.
causal inference
4. Which of the following means that the decision maker has all information needed to make an optimal decision?
a.
Certainty
b.
Ambiguity
c.
concomitant variation
d.
non-spurious association
5. In which situation do symptoms exist, but are subtle and few, making problem identification difficult?
a.
problem-focused decision making and conditions of high ambiguity
b.
problem-focused decision making and conditions of low ambiguity
c.
opportunity-oriented research and conditions of high ambiguity
d.
opportunity-oriented research and conditions of low ambiguity
6. All of the following are types of business research EXCEPT:
a.
Exploratory
b.
Selective
c.
Descriptive
d.
Causal
7. When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is