Business Research Methods BU2S01
2006/7 Academic Season
Cut off date: Friday, 15th December 2006
You are required to evaluate the in terms of purposes, audiences and general strengths and weaknesses. The essay will account for 40% of the overall mark. Indicative word count: 1500 words.
Note that you will need to submit your coursework to the Business School reception by 12pm (noon).
"Research an investigation involving the process of enquiry and discovery used to generate new ideas" (Hall, Jones, Raffo, 1993, Business Studies, P. 204)
Research is vital in all business environments, and put into practice far more than most people presume. Every modern day manager uses research with almost any decision he makes within the company (not just when planning to advertise, as many seem to believe). Even when a manager believes that they are acting out of some kind of instinct, or hunch, it will nearly always be based on some kind of prior experience. So all these decision are tracing back to some form of past research. Although this does not mean that the term research is not over used and/or used in the wrong context. For example Walliman (2001) states that the term research' is used incorrectly on a regular basis. Examples he uses that highlight incorrect usage of the term include such situations as, collecting facts or information with no clear purpose' (Walliman believes, in order for data to be taken as part of research, it must be aimed towards an objective) and also, reassembling and reordering facts or information without interpretation'. It is important to remember that research aids decision-making, and the results are in no way a decision themselves. "In practice, most organisations have a continuous programme of research, often stretching back many years, which is designed not solely for advertising purposes, but also to help them run their businesses properly". (Torin Douglas 1984)
Types of Research:
The type of research that research that is being performed is most simply defined by the question it is answering. Business research (also called applied research) is best defined as trying "to solve specific, practical questions" (www.wikipedia.com). This is most often performed by companies, when trying to solve a serious and truly important problem. For example, if the manager of a retail store were having problems with the staff attitudes, they would pften take it upon themselves, using their prior experience to solve the problem. But if the manager were worried that they are not reaching goals, and are not performing well next to competitors. They will need to perform a form of deep analysis/research that is tailored to meet the objectives of the question. In this example, it would not be uncommon for an external, professional researcher to be brought in to perform the task. (Although it is important to remember that although this may happen, it does not mean that only primary data is being used. It is very likely that there will be some useful secondary data available to help with the research). This is a perfect example of business research. Of course by knowing the question you want answered, and following it in a systematic sense, it is far easier to choose the best method of research in order to gain the results you wish for. In this form of research, it is likely that the company will have theory's on variables, that they will be hoping to find out to be either true or false. From the example above, you should be able to see how business research is an objective, systematic, goal specific form of research. And from this example, it is clear to understand why it is most commonly found in use within a business environment. As it is this research, that often gives management the information they need to run the organisation to its full potential.
The other main form of research is that of academic research (also called fundimental,...
Hall, D., Jones, R. & Raffo, C. Chambers, I. Ed (1993). Business studies. Causeway Press
Brassington, F. & Pettitt, S. (2005). Essentials of marketing. Prentice Hall
Smith, P R. & Taylor J (2004). Marketing communications – An integrated approach. 4th ed. Kogan Page
Sekaran, U. (2000). Research methods for business: A skill-building approach, 3rd ed. New York: John Wiley & Sons Inc.
Saunders, M., Lewis, P. and Thornhill, A. (2003). Research methods for business students, 3rd ed. Harlow, England: Pearson Education Limited
Preece, R. (1994) Starting research: An introduction to academic research and dissertation writing. London: Continuum
(used for definitions)
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