One of the main purposes for Time Warner Cable is the ability to bring in as many new clients while being able to maintain the satisfaction of the existing clients. A reason why clients are canceling or unsatisfied with the service from Time Warner Cable stems from customers paying for something they expect and may not be getting. The other issues would be how to be able to bring in new clients, what types of services can Time Warner Cable offer to the new incoming clients and existing clients, find the main concerns and reasons to clients drop service. There are some points that time warner would have to have to approach the situation and issues with the current customers. By finding the answers to these points Time Warner Cable will be able to find the solution to the reasons why customers are unsatisfied and in turn dropping their service.
What is the appropriate sampling method?
The type of sampling method that our research would implement would be cluster sampling. We found that using this type of method would allow us to be able to get the best result in the type of research that we are trying to achieve on a population of clients that are very unsatisfied and in turn, dropping service.
What sampling frame will be used?
When it comes to the sampling frame we would like to do is survey nationwide in order to be able to garner a solution and collect the census and data on other cable users in general across the nation.
What is the appropriate sampling size?
The survey that we will be conducting will be on a large scale and that would have to begin with the existing customers as we would like to know the thoughts of these customers since they are still staying with the company. We would also like to take the survey nationwide because that to us as a company would show what the true data is and would be able to have the complete information from around the U.S. This will also allow us to survey non customers and
References: Time Warner scores lowest on cable TV customer satisfaction, report says. (2013, May ) . JSOnline, (), . Retrieved from http://www.jsonline.com/watchdog/pi/time-warner- scores-lowest-on-cable- tv-customer-satisfaction-report-says-b9915944z1- 208433401.html Cooper, D. & Schindler, P. (2011) Business Research Methods (11th ed.). New York, NY. McGraw-Hill/Irwin. Retrieved from the University of Phoenix eBook collection database.