Business Report
Project Report
Attributes That Customer prefer in buying
Smartphone
BYVivek Barad
Aditya Chandra
Table of Contents
1.
EXECUTIVE SUMMARY ..................................................................................................... 4
1.1
Major Findings ................................................................................................................. 4
1.2
Observations ..................................................................................................................... 4
2.
INRODUCTION ..................................................................................................................... 5
2.1
What is consumer buying behaviour? .............................................................................. 5
2.2
Stages of consumer buying behaviour: ............................................................................ 5
2.3
Types of consumer buying behaviour: ............................................................................. 6
2.4
Today’s Indian consumers: .............................................................................................. 6
3.
RESEARCH PROBLEM ........................................................................................................ 7
4.
OBJECTIVE OF THE STUDY ............................................................................................... 8
5.
RESEARCH METHODOLOGY ............................................................................................ 9
5.1
Research objectives .......................................................................................................... 9
5.2
Research problem ............................................................................................................. 9
5.3
Research design ................................................................................................................ 9
5.4
Attributes That Customer prefer in buying
Smartphone
BYVivek Barad
Aditya Chandra
Table of Contents
1.
EXECUTIVE SUMMARY ..................................................................................................... 4
1.1
Major Findings ................................................................................................................. 4
1.2
Observations ..................................................................................................................... 4
2.
INRODUCTION ..................................................................................................................... 5
2.1
What is consumer buying behaviour? .............................................................................. 5
2.2
Stages of consumer buying behaviour: ............................................................................ 5
2.3
Types of consumer buying behaviour: ............................................................................. 6
2.4
Today’s Indian consumers: .............................................................................................. 6
3.
RESEARCH PROBLEM ........................................................................................................ 7
4.
OBJECTIVE OF THE STUDY ............................................................................................... 8
5.
RESEARCH METHODOLOGY ............................................................................................ 9
5.1
Research objectives .......................................................................................................... 9
5.2
Research problem ............................................................................................................. 9
5.3
Research design ................................................................................................................ 9
5.4
References: 6. Castells, M., Fernandez- Ardevol, M., Qui, and J.L. and Sey, A., (2007) Mobile Communication and Society: A Global Perspective, England, the MIT Press Choi, J., and Geistfeld, L.V., (2004) “A cross-cultural investigation of consumer e-shopping adoption” 7