Business Policy: Study Guide

Topics: Strategic management, Strategy / Pages: 18 (4379 words) / Published: Nov 26th, 2012
UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN

MASTER OF SCIENCE (SINGAPORE)

Business Policy BMGT 4025S

STUDY GUIDE

MSc14/15 FT / Singapore

Copyright October 2012

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Author: Dr Yousef Eiadat and Dr Richard Tan (2012)

This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.

© This publication may not be reproduced, in whole or in part without permission in from University College Dublin.

Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan

Contact details Mobile: TBA Office: TBA Email: rich_bsc@yahoo.com.sg

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TABLE OF CONTENTS
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Welcome message 1. INTRODUCTION a. Background details b. Module aims 2. MODULE OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Pre module assignment ii. Group project iii. Examination 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 5

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Welcome message Welcome to this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation of them to ensure organisational success. Strategy involves managing the interface between an organization and its external environment. To this end, the first three topics develop skills in strategic analysis, leading to consideration of the positioning of an organisation in its strategic environment. These cover internal and external analysis, and the options in setting strategic direction. This analysis is critical to successful strategy because success depends upon finding the

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