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business plans examples for e commerce business
BUSINESS PLAN
For

JAVA Looks www.javalooks.com Customize and Handmade Jewelry submitted by

-Vina Prisita M NPM 1.427.R004
-Irwan Armanto 1.430.R.012
-Dwiki Ramadhan
-Guruminda

MM UNIVERSITAS WIDYATAMA
2013

1. Executive Summary
JAVA Looks is an e-commerce company designed to become the market leader in Web based sales of handmade and customize jewelry in Indonesia and further in world. The company is located in Bandung, West Java, Indonesia. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. In the next three years JAVA Looks intends to create an icon e-commerce brand through laser-focused marketing and will grow to $319,000 in revenue.

1.1 Objectives
JAVA Looks objectives for the first three years are:
To make JAVA Looks an icon brand.
To develop an effective, well placed e-commerce site for sales of handmade and customize jewelry and accessories products.
To create an infrastructure for the fulfillment of Web-based sales.
1.2 Mission
JAVA Looks mission is to provide the finest in Jewelry and accessories using the Internet to lower the consumer's cost. We exist to attract and maintain customers. Our services will exceed the expectations of our customers.

1.3 Keys to Success
JAVA Looks keys to success are:
Marketing.
Web design.
Product quality.
Service.

2. Company Summary
JAVA Looks goal is to become the e-commerce market leader in sales and marketing of handmade and customize jewelry and accessories.
2.1 Start-up Summary
JAVA Looks will incur the following start-up costs:
Legal fees for the business formation.
Office supplies.
Web development.
Telephone line installation.
Desk, chair, filing cabinets.
Shelving units for inventory storage.
Computer system with Microsoft Office, QuickBooks Pro, CD-RW, printer, and a broadband Internet connection.

Start-up Requirements

Start-up Expenses

Legal
$1,000
Stationery etc.

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