Business planning

Powerful Essays
JSC «Kazakh-British Technical University»
Business School
Department of “Management and Social Sciences”

Project Report

Topic: Linguistic educational centre “Otan”
Discipline: Business Planning
Team Number: 7 team member 1: Mukatayeva Almira
Term: Fall 2013
Instructor’s full name: Dr. Alex Mosesov

Almaty, 2013

CONTENT
1. Summary…………………………………………………………………………………………………3
2. Business overview…………………………………………………………………………………..3-7
2.1 Description of the business………………………………………………………………………...3
2.2 Products & services…………………………………………………………………………...…….3
2.3 Major players (suppliers, distributors, clients)………………………………………………..…..3
2.4 Nature of the industry………………………………………………………………………….……3
2.5 Trends in the industry…………………………………………………………………………….3-4
2.6 Government regulations………………………………………………………………………….4-5
2.7 Major political, economic, social and technology factors (PEST analysis)……………………5
2.8 Market trends and strategy…………………………………………………………………………6
2.9 Pricing………………………………………………………………………………………………...6
2.10 Competitors and type of competition……………………………………………………..6
2.11 Competitors' strengths and weaknesses…………………………………………………6
2.12 Competitive advantage (SWOT analysis)……………………………………………...6-7
3. Sales & Marketing Plan……………………………………………………………………………...7
3.1. Customers…………………………………………………………………………………………..7
3.2. Market segment…………………………………………………………………………………….7
3.3. Sales projections……………………………………………………………………………………7
3.4. Pricing……………………………………………………………………………………………..7-8
3.5. Advertising & promotion……………………………………………………………………………8
3.6. Customer service policy……………………………………………………………………………8
4. Operating plan…………………………………………………………………………………………8
4.1 The legal form of ownership………………………………………………………………………..8
4.2 Business location & requirements / advantages / lease details………………………………..9
4.3 Equipment / technology / R&D / environmental aspects………………………………………..9
5. Human Resources

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