Business Plan Template

Topics: Marketing, Pricing, Health club Pages: 18 (5259 words) Published: August 17, 2013
NAME:
MOHAMMED LABEEB BADRI

STUDENT ID:
L0669DODO1011

MODULE:
MBA SEMESTER 1 – MANAGEMENT SKILLS AND ENTREPRENEURSHIP FEBRUARY 2012 – MAY 2012 SEMESTER

CONTENTS

EXECUTIVE SUMMARY4
GENERAL BUSINESS DESCRIPTION5
Fig: Showing the logo for the company Healthy Nation5
Fig: Showing the products and services offered in Healthy Nation6
Fig: Showing the management structure of Healthy Nation7
BUSINESS OPPORTUNITIES7
Fig: Showing the injuries in India due to alcohol consumption. 8
Fig: Showing the distribution of Indian population by age group8
Fig: Showing the leading fitness clubs in India.9
Fig: Showing the leading rehabilitation centres in India.9
MARKETING STRATEGY10
Fig: Showing the graphical presentation of costing for the firm.10
Fig: Showing the expected revenue of Healthy Nation for the next 4 years.11
BUSINESS OPERATIONS15
TECHNOLOGY17
FINANCES18
Fig: Showing the increase in sales of Healthy Nation over next five years.19
Fig: Showing the sources and application of funds.20
Fig: Showing the projected income statement for 5 years.21
ARTICLES BOUT ENTREPRENEURS22
BIBLIOGRAPHY25

BUSINESS PROPOSAL

HEALTHY NATION FITNESS CLUB AND REHABLITATION CENTRE

EXECUTIVE SUMMARY

The research carried out under is to frame a new business proposal for setting up a new business which is a chain of fitness clubs and rehabilitation centres named as “Healthy Nation”. The proposal looks at the different aspect for stating up a business in a new market (India). The research includes an overview of the business, the opportunities, threats, weaknesses and strengths of the business. Healthy Nation will provide health care, body care and rehabilitation services, these services will be offered at a lower price to all the segments of the customer’s health care industry is on the bang in India and is expanding at a very rapid rate, a large segment of the market is still untapped in India as the low income market is ignored by the competitors. Obesity, heart diseases, smoking and drinking are on record high and that has created a huge demand for fitness clubs and health care services in India. The research includes the marketing aspects of the business such the market research, promotion, marketing strategy, SWOT analysis of the business and existing competitors. Furthermore the services which will be offered by Healthy Nation and the price range at which they will be offered is discussed in the proposal. The technologies which will be used for conducting the business are described in detail in the proposal. Healthy Nation will have well trained and efficient employees which will help the firm to create customer satisfaction. Healthy Nation will use up to date machinery and equipments to provide the best services to the customers at cheapest rates possible. The financial and legal aspects related to the business are also mentioned in detail in the proposal, the risks related to the business are also mentioned in the proposal and the ways to minimize these risks are also included. There is a lot of competition in these industries but the opportunities for the growth of a new business are equally provided.

By looking at this proposal one can easily understand all the aspects related to the business and realize the ideas which are presented in the proposal

GENERAL BUSINESS DESCRIPTION

BUSINESS OVERVIEW
Healthy Nation is a chain of fitness clubs and rehabilitation centres which will be located in India as there is a lot of scope for business in this region, a large segment of market is still unexploited. The services provided in Healthy Nation will be of the higher and unique quality but affordable rate.

Fig: Showing the logo for the company Healthy Nation

MISSION STATEMENT
“Let us together make India a healthy nation, ensuring your good health is our need”.

OBJECTIVES
Our objective is to: -
1. Exploit the market and become the...

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