Business Plan Start Up

Topics: Energy, Exercise, Renewable energy Pages: 5 (1673 words) Published: November 10, 2013
Globo Gym

Energy consumption, carbon emissions, and lack of physical fitness are all alarming issues in today’s society. Wouldn’t it be great if there were a company that could consume almost no external energy, had an extremely small carbon footprint, and promoted physical fitness at the same time? Well such a company does exist in Globo Gym, a revolutionary, highly innovative exercise facility company that incorporates some of the most unique exercise equipment in their facilities. The equipment used in Globo Gym’s facilities is of cutting-edge technology that in basic principle converts kinetics into energy. Most gyms house all kinds of exercise equipment that has simply been put there for the purpose and benefit of the user (i.e. a person uses the equipment and becomes healthier and/or more fit). However, not much thought goes into the movements and energy expenses that the user implements in order to do a workout, and even less thought goes into how to harness this energy expense and use it. This is the breakthrough concept behind Globo Gym facilities. All the equipment in the gyms is able to convert the kinetic energy of the users into electric energy that can be used to perform a number of actions, such as help in powering the building, charge devices that the user may have, and any other use of power. From treadmills, to bicycles, to weight machines that use cable, all these types of gym equipment are fully functional electric generators in Globo Gym. This concept is very new to America and the world as a whole. As all countries look toward more innovative and renewable sources of energy, this gym equipment concept is on the cutting-edge of these environmental desires.

This gym facility and equipment innovation would mesh very well in the country of Spain. Much like America, Spain is governed by a democracy, and with one of the world’s top ten economies, a gym as unique as Globo Gym would have great potential to thrive. According to, the Spanish government gives a substantial amount of support and gratitude to the entrepreneurial spirit, due to much of the country’s current businesses originating in that manner and the desire of the country to continue it in the future. Not only does the market in Spain support growing businesses, but it also is very interested in clean energy and is one of the larger users of renewable energy in Europe. Spain has also seen a decline in physical fitness in recent years, and a gym like Globo Gym could be just what Spanish citizens need to increase fitness. Advertising this gym, as an efficient and green facility that emits a very small carbon footprint, would cause many people in Spain to, at the very least look into this inventive technology, if not fully join the gym as a member. It is evident that there is a market in Spain that could highly support a gym of this caliber of clean energy as well as top fitness. An important aspect behind this gym concept that can allow it to flourish in nearly any market, especially Spain’s, is the fact that it provides a great motivation for people to work out. In a country like Spain, where many citizens have a keen sense of the environment, a concept of clean energy production would peak interest. Combining that with a great workout facility will result in gym members being very motivated to come and workout, not only to help better themselves, individually, but to also help better the environment.

A reason why Globo Gym can be so confident in an expansion is due to the success it has had and momentum it carries in America. Much like Spain, America and its citizens have turned more of their attention to clean energy and smaller carbon emissions. Not to mention America has always been an excellent place to display technological innovations, much like the power generation from Globo Gym’s equipment. Globo Gym has been going strong in America for almost 3 years (since opening the first facility...
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