Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles, it has a unique service called the structured conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provide an atmosphere that lowers inhibitions and breeds confidence, allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse. Meeting people is one of the biggest hurdles for 25-45 year old singles. Colloquy Grog Shop provides this group with an effective solution to this problem. Colloquy Grog Shop will reach profitability by year two and will have earned comfortable profits of by the end of year three. 1.1 Objectives
The objectives for the first three years of operation include: * To create a local tavern/coffee shop whose primary goal is to exceed customer's expectations. * To increase the number of clients by 20% per year.
* To develop a sustainable start-up business surviving off of its own cash flow. 1.2 Mission
Colloquy Grog Shop's mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 1.3 Keys to Success
The keys to success will be to constantly address our customer's needs.
Colloquy Grog Shop is a bar/coffee shop designed to bring together singles and create an environment that allows people to comfortably meet each other. This is done through a structured conversation system that eliminates uncertainty regarding the social dynamic by creating structure through the use of conversation topics assigned to each table. This structure allows people to be feel more comfortable in meeting new people at the bar/coffee shop because the uncertainty of how to act is eliminated, the structure guides the interaction with the people at the table. The Colloquy Grog Shop will be set up in the hip, upcoming industrial area of NW Portland. This area is a rapidly emerging night stop for the targeted demographic. Because the rented space will be an old warehouse the lease costs are quite reasonable. The tradeoff for the very reasonable lease is slightly higher tenant improvements required at start up. 2.1 Company Ownership
Colloquy Grog Shop is an Oregon corporation solely owned by Karen Kibbutz. 2.2 Start-up Summary
Colloquy Grog Shop will incur the following start-up costs:
* Commercial espresso machine.
* Commercial coffee machine, grinder.
* Refrigerator and freezer.
* Bar counter and bar stools.
* Eight tap beer system (including refrigerator unit) and pint glasses. * Point of sale terminal with cash register.
* Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro and an Internet connection. * 15 four-top tables and 60 chairs.
* Installation of sinks in the bar area.
* Commercial oven and range.
* Large counter.
* Assorted cook ware and utensils.
* Three telephones, fax machine and copier.
Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised...
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