Business Plan Sample

Texas A&M University - Commerce

MGT 527 – STRATEGIC MANAGEMENT
Professor: Dr. Mario Hayek
Fall 2011
Prepared for:
E(ase)-Receipts
Submitted By: * *
November 9, 2011

I. Executive Summary This executive summary contains a succinct explanation of the details of the ownership and operation of the organization, product description and benefits offered, the opportunity in the marketplace for E(ase)-Receipts, and a surface-level of description outlining the costs and anticipated ROI for launching E(ase)-Receipts.
The Team
The organization, E(ase)-Receipts, is owned and operated by six individuals, each with an equal ownership in the organization. Each member of the organization brings a tremendous amount of experience, education, and drive which is demonstrative of the foreseeable success E(ase)-Receipts will create in the marketplace. * will be responsible for maintain a pulse-check on critical risks for E(ase)-Receipts. Given experience in extensive project management and analysis-type functions, she will be an asset to assessing the critical risks for E(ase)-Receipts. * has an extensive financial background, both academically and professionally, which fully qualifies him to attend to the financial responsibility of E(ase)-Receipts. Also, has a professional technology background, trained in many technological programs, which will further assist in the successful implementation of E(ase)-Receipts into the market. will be in charge of the sales and marketing components of E(ase)-Receipts. Given very successful career in the sales arena, and among many different industries, her sales success will properly position and expand the presence of E(ase)-Receipts in the market. * will also be a key member of the marketing function for E(ase)-Receipts. has also had experience in the sales aspect, also among many industries, and has had further experience with launching new organizations and new-product branding. As a result, will manage

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