Business Plan on Myk Cold Store with Due Diligence
UNIVERSITY FOR DEVELOPMENT STUDIES
FACULTY OF APPLIED SCIENCES
Navrongo- Ghana
A BUSINESS PLAN
WITH DUE DILIGENCE
ON THE
MYK COLD HOUSE
PRESENTED BY
MARY OBENG
FAS/1823/07
COURSE: MGT 401
TABLE OF CONTENT
EXECUTIVE SUMMARY
BACKGROUND
* Business Profile * Goal and Objectives
DUE DILIGENCE * Marketing Plan
• Industry Trends (Market Analysis, Market Segmentation, SWOT)
• Product/Service
• Target Market
• Competitive Analysis
• Marketing Mix (Promotion, Place, Price, Product) * Operational Plan
• Suppliers
• Production Plans/ Service Module
• Operating Requirements
• Human Resources (Key Players, Organization Chart, Staffing Strategy)
* Financial Plan
• Start up Costs
• Cash Flow Statement
• Income Statement
• Balance Sheet
EXECUTIVE SUMMARY
Food storage is the act of preserving food in a very conducive environment to prevent spoilage. There are countless methods of storing food such as: freezing, drying, wetting/ watering which are some of the few popular methods in use. Foods once stored a able to last for a very long time- usually days or months before going bad, even if they will.
Refrigeration/ freezing is the most widely used storage method in the world today. In this method food is kept in a cold refrigerator or freezer sometimes with a temperature of less than 00 C in its environment. This hibernates all biological activities that usually take place in foods to cause spoilage until the food has been exposed to heat again. Foods that can be stored by this method are mostly perishables eg. Fish, meat, fruits and vegetables.
The fishing industry records the highest usage of the method of freezing for storage globally. This method is able to store fish for three months and over without spoilage. In Navrongo, fishing happens to be the next most popular occupation following farming due to the presence of dams and rivers within the farmlands. For so many years now, fishing has been done in Navrongo using methods of preservation such as
FACULTY OF APPLIED SCIENCES
Navrongo- Ghana
A BUSINESS PLAN
WITH DUE DILIGENCE
ON THE
MYK COLD HOUSE
PRESENTED BY
MARY OBENG
FAS/1823/07
COURSE: MGT 401
TABLE OF CONTENT
EXECUTIVE SUMMARY
BACKGROUND
* Business Profile * Goal and Objectives
DUE DILIGENCE * Marketing Plan
• Industry Trends (Market Analysis, Market Segmentation, SWOT)
• Product/Service
• Target Market
• Competitive Analysis
• Marketing Mix (Promotion, Place, Price, Product) * Operational Plan
• Suppliers
• Production Plans/ Service Module
• Operating Requirements
• Human Resources (Key Players, Organization Chart, Staffing Strategy)
* Financial Plan
• Start up Costs
• Cash Flow Statement
• Income Statement
• Balance Sheet
EXECUTIVE SUMMARY
Food storage is the act of preserving food in a very conducive environment to prevent spoilage. There are countless methods of storing food such as: freezing, drying, wetting/ watering which are some of the few popular methods in use. Foods once stored a able to last for a very long time- usually days or months before going bad, even if they will.
Refrigeration/ freezing is the most widely used storage method in the world today. In this method food is kept in a cold refrigerator or freezer sometimes with a temperature of less than 00 C in its environment. This hibernates all biological activities that usually take place in foods to cause spoilage until the food has been exposed to heat again. Foods that can be stored by this method are mostly perishables eg. Fish, meat, fruits and vegetables.
The fishing industry records the highest usage of the method of freezing for storage globally. This method is able to store fish for three months and over without spoilage. In Navrongo, fishing happens to be the next most popular occupation following farming due to the presence of dams and rivers within the farmlands. For so many years now, fishing has been done in Navrongo using methods of preservation such as