Business Plan on Line Fashion Sales
Business Plan On Line Fashion Sales
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Executive Summary This business plan concerns the operation of an online fashion accessories trading company that will offer high end, luxury items. This business is intended to take advantage of the enormous growth opportunities in the U.S. fashion accessories sector which was valued at $30.29 billion as of 2007 (fashionproducts.com 2010). To penetrate the market, the company intends to operate a lean, but nimble management structure to handle the key operational areas of marketing, technical/website administration, and inventory management and delivery scheduling. Furthermore, the organization will employ the best people with ample experience and competence in the fashion accessories sector. From a marketing perspective, the proposed venture will position itself as a high-end, yet value laden fashion firm offering top-of-the line, yet competitively priced products in order to cut a large slice of the female fashion accessories market. The company will differentiate itself from other online fashion accessories sellers through it’s customize client service feature and competitively priced, yet high value products. From a financial standpoint, establishing the venture would entail a $10,000 investments. During its first year of operations, the online fashion accessories venture projected to generate net income amounting to $230,251. Consequently, the venture will yield total cash on hand worth $214,086, which forms the bulk of its total assets, during the first year of operations. Subsequently, the venture will amass total assets worth $240,885 and total capital of $240,385.
Introduction This business plan involves the establishment and operations of an online fashion accessories business. Fashion accessories can be defined as items used to complement the whole outfit and includes a wide variety of bags, purses, belts, shawls, scarves, ties, handkerchiefs, suspenders,
Name
Class
Date
Instructor
Executive Summary This business plan concerns the operation of an online fashion accessories trading company that will offer high end, luxury items. This business is intended to take advantage of the enormous growth opportunities in the U.S. fashion accessories sector which was valued at $30.29 billion as of 2007 (fashionproducts.com 2010). To penetrate the market, the company intends to operate a lean, but nimble management structure to handle the key operational areas of marketing, technical/website administration, and inventory management and delivery scheduling. Furthermore, the organization will employ the best people with ample experience and competence in the fashion accessories sector. From a marketing perspective, the proposed venture will position itself as a high-end, yet value laden fashion firm offering top-of-the line, yet competitively priced products in order to cut a large slice of the female fashion accessories market. The company will differentiate itself from other online fashion accessories sellers through it’s customize client service feature and competitively priced, yet high value products. From a financial standpoint, establishing the venture would entail a $10,000 investments. During its first year of operations, the online fashion accessories venture projected to generate net income amounting to $230,251. Consequently, the venture will yield total cash on hand worth $214,086, which forms the bulk of its total assets, during the first year of operations. Subsequently, the venture will amass total assets worth $240,885 and total capital of $240,385.
Introduction This business plan involves the establishment and operations of an online fashion accessories business. Fashion accessories can be defined as items used to complement the whole outfit and includes a wide variety of bags, purses, belts, shawls, scarves, ties, handkerchiefs, suspenders,
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