Business Plan of Swoldier Custom Tees

Topics: Balance sheet, Asset, Liability Pages: 27 (5739 words) Published: September 26, 2014
Custom Tee Business Plan
Entrepreneurship Project

Prepared by :

Albert Leo ( 11020001 )
David ( 11020007 )
Harianto Halim ( 11020011 )

Xavier Otto ( 11020027 )

ARM Class – IT 2011
Lecturer : Mr. Arifin Assaly

[Date]
TABLE OF CONTENT
EXECUTIVE SUMMARY.................................................................................................... 3 CHAPTER I : COMPANY BACKGROUND
A. PROFILES.............................................................................................................. 4 B. BRANDING............................................................................................................. 4 C. OBJECTIVES.......................................................................................................... 4 D. VISION AND MISSION............................................................................................ 4 E. KEYS TO SUCCESS............................................................................................... 5 F. CRITICAL RISKS..................................................................................................... 5 CHAPTER II : COMPANY OVERVIEW............................................................................ 6 A. COMPANY OWNERSHIP........................................................................................ 6 B. START-UP SUMMARY..............................................................................................6 C. LOCATION & FACILITIES.........................................................................................7 CHAPTER III :PRODUCT&SERVICE PLAN........................................................................ 8 A. PRODUCT &SERVICE DESCRIPTION...................................................................8 B. PRODUCT &SERVICE BUSINESS ANALYSIS………........................................ 10 a. COMPETITORS............................................................................................... 11 b. SERVICE DISTRIBUTION............................................................................... 11 C. COMPETITIVE ADVANTAGES..............................................................................11 D. CHANNEL DISTRIBUTION………………………………………………..…..……….11 D. TECHNOLOGY...................................................................................................... 11 E. FUTURE SERVICES............................................................................................. 12 CHAPTER IV :MARKETING PLAN.................................................................................. 13 A. TARGET MARKET................................................................................................ 13

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a. MARKET TRENDS....................................................................................... 13 b. MARKET NEEDS......................................................................................... 14 B. MARKET SEGMENTATION................................................................................... 14 C. MARKETING STRATEGY…………….................................................................... 15 D. PRICING STRATEGY……………………………………………………………………15 CHAPTER V : MANAGEMENT PLAN............................................................................ 16 A. PERSONNEL......................................................................................................... 16 B. ORGANIZATION CHARTS.................................................................................... 17 CHAPTER VI :OPERATING PLAN................................................................................... 18 A. SWOT ANALYSIS.................................................................................................. 18 a. STRENGTH................................................................................................... 18 b. WEAKNESSES.............................................................................................. 18 c....
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