Business Plan of Nestle
NESTLE PAKISTAN (nestle pure life)
BUSINESS PLAN
NESTLE PAKISTAN 1. EXECUTIVE SUMMARY: Name and Address: Nestlé Pakistan Limited 308 – Upper Mall, Lahore - 54000, Pakistan PABX: (042) 111 637 853 Fax: (042) 35789303-4 Email: info@pk.nestle.com
Corporate Office Annex: 304, 309 – Upper Mall, Lahore, Pakistan. Board of Directors:
Mr. Syed Yawar Ali
Chairman (308-Upper Mall, Lahore, Pakistan)
Mr. Ian J. Donald
Managing Director (308-Upper Mall, Lahore, Pakistan)
Mr. Giuseppe Bonanno
Director (308-Upper Mall, Lahore, Pakistan)
Mr. Edouard Simond
Director (308-Upper Mall, Lahore, Pakistan)
Mr. Pierre Schaufelberger
Director (Avenue Nestlé 551800 VeveySwitzerland)
Mr. Syed Babar Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan)
Mr. Syed Hyder Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan)
NESTLE MINERAL WATER:
We are analyzing the marketing plan of Nestle which is an FMCG company. Our analysis of Nestle will include the current market situation and strategic analysis of the company. We will see the various strategies that can be used by them for improving their product. Nestle has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, water and infant dietetic and confectionary. We have taken NESTLE WATER for our project report. Their aim is to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food throughout the world. For Nestle Pure Life they adopted the societal and marketing concept. Further we will explain the SWOT, marketing strategies, competitive analysis and all other strategies and plans involve in a business plan.
2. MISSION AND VISION STATEMENT: Vision Statement: The consumer's voice is the key to Nestlé Pakistan's vision andworking. Whether you
BUSINESS PLAN
NESTLE PAKISTAN 1. EXECUTIVE SUMMARY: Name and Address: Nestlé Pakistan Limited 308 – Upper Mall, Lahore - 54000, Pakistan PABX: (042) 111 637 853 Fax: (042) 35789303-4 Email: info@pk.nestle.com
Corporate Office Annex: 304, 309 – Upper Mall, Lahore, Pakistan. Board of Directors:
Mr. Syed Yawar Ali
Chairman (308-Upper Mall, Lahore, Pakistan)
Mr. Ian J. Donald
Managing Director (308-Upper Mall, Lahore, Pakistan)
Mr. Giuseppe Bonanno
Director (308-Upper Mall, Lahore, Pakistan)
Mr. Edouard Simond
Director (308-Upper Mall, Lahore, Pakistan)
Mr. Pierre Schaufelberger
Director (Avenue Nestlé 551800 VeveySwitzerland)
Mr. Syed Babar Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan)
Mr. Syed Hyder Ali
Director (Packages Limited, Shahrah-e-Roomi, Lahore, Pakistan)
NESTLE MINERAL WATER:
We are analyzing the marketing plan of Nestle which is an FMCG company. Our analysis of Nestle will include the current market situation and strategic analysis of the company. We will see the various strategies that can be used by them for improving their product. Nestle has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, water and infant dietetic and confectionary. We have taken NESTLE WATER for our project report. Their aim is to provide customer with pure drinking water on suitable prices make the product as convenient as possible. According to their claim that they provide the best food throughout the world. For Nestle Pure Life they adopted the societal and marketing concept. Further we will explain the SWOT, marketing strategies, competitive analysis and all other strategies and plans involve in a business plan.
2. MISSION AND VISION STATEMENT: Vision Statement: The consumer's voice is the key to Nestlé Pakistan's vision andworking. Whether you