Business Plan of Jollibeee

Topics: Philippines, Jollibee, Tony Tan Caktiong Pages: 3 (553 words) Published: August 25, 2013
University of Cebu
College of Business and Accountancy
Business Plan
“Jollibee Foods Corporation”

Submitted by:
Abellanosa, Argene
Misa, Jane Marie
Laure, Gizelle Mae
Maghuyop, Marilou
Pabalate, Ellen

Submitted to:
Ms. Olga Gallardo

1.0 Introduction
1.1 Mission, Vision and Goals
Together with our partners, we help our communities through: * Improved access to Education for the youth
* Leadership development for local organizations
* Livelihood programs for small farmers
* Environment-friendly initiatives
* Decent Housing and Disaster Relief for calamity-stricken regions.


Jollibee Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.


Our work is guided by the JFC corporate values, namely, excellence, honesty and integrity, frugality, teamwork, humility to listen and learn, respect for the individual, spirit of family and fun, and customer-focus. We partner with communities and find synergy with other institutions to ensure that our programs are strategic and sustainable.

Jollibee Foundation’s projects are mainly in the categories of Education, Leadership Development, Livelihood, Environment-friendly initiatives and Housing and Disaster Relief.

1.2 Company Summary

Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his family began as a two-branch ice cream parlor in 1975 at Cubao offering hot meals and sandwiches. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. It was incorporated by a 100% Filipino company 1978 with seven outlets to explore the possibilities of a hamburger concept. In 1979, the Spaghetti Special was introduced. In 1980, the first TV commercial was launced by Jollibee, Chickenjoy and French Fries are launched and it is the introduction of...
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