Business Plan Of Cartoon Cafe

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Business plan of “Cartoon” kids café

Content:

Executive Summary………………………………………………………………...2

I Business Description……………………………………………………………2

II Industry profile and Overview…………………………………………………3

III Business Strategy………………………………………………………………3 IV Marketing Segment…………………………………………………………….4

V Management Segment…………………………………………………………..7

VI Start-up Segment………………………………………………………………7

VII Financial Segment……………………………………………………………10

Executive Summary

“Cartoon” café is a dessert café and bakery located in the Business Improvement District (BID) of Almaty. We can loosely be described as a quick-service restaurant where customers sit around a cafe and watch their desserts being made. The show, as well as the dessert, is our main selling point.
“Cartoon” will hold true to its vision of being a new concept with an old fashioned feel in order to become a favorite spot. As the reported national leader in money spent in restaurants, Almaty is an optimal location for launching a new restaurant concept for kids. “Cartoon” hopes to become a destination for the thousands of kids and their family and parents every year. We plan to manipulate our location in the Business Improvement District to our utmost advantage. Both tax incentives and high traffic due to the Center will give us an edge as a new business. As the BID fills up with new businesses over the next few years “Cartoon” will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business. By creating a new niche in the restaurant industry, “Cartoon” café will increase sales by more than $55,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, “Cartoon” café will establish itself as an exceptional dessert cafe in Almaty for kids. We also will gain a competitive advantage in take out and

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