Business plan, maternity products

Topics: Breast pump, Breastfeeding, Breast milk Pages: 15 (2107 words) Published: March 24, 2014

List of contents

1.1 Summary
Beautiful Bellies is an online business selling maternity products. Beautiful Bellies sell products that they buy from suppliers around the world and design also maternity clothes and bags. The primary market is the 3.5 million women who are pregnant each year in the world. The competition is massive in the whole world but in the beginning our main focus is on Icelandic and Danish market in the beginning and going internationally in the future. The owners have experience in designing and patternmaking as well as financial skills to purchase products and accounting to overview the cash flow in the business. Our main goal and forecast is to have the income 1.322.600DKK in the first year and by the 5th year the sales forecast would have increased by 300 % from the 1st year. The first year we would like to make a profit upon 81.100DKK.

1.2 The business and its objectives

The name of the company is Beautiful Belly. The companies’ offices and warehouse will be located in Denmark.

Legal structure. The company has two owners and is therefore a shared company. Maybe in the future there will be more owners or shareholders.

Our aims and objectives. We will always order from our suppliers weekly and try not to have much in stock. First year: Sales will be first through Ebay or Amazon online store while we are building up our brand name and advertising our website. We would like to begin to build up savings for our own design that we would like to do in future years. Our goal is to make profit from the sixth month. Work on getting more people on our webpage and move entirely from Ebay to our webpage www.beautifulbelly.com.

Third year: Webpage well known in Europe in the third year. Expanded product range by a great number. By now we are designing 30% of our sold products on our website and increased our sale by 150%.

Fifth year: Webpage also well known in America. By now we are designing 70% of our sold products and increased our sale by 300% from first year.

1.3 Business opportunities

The products we provide are everything that pregnant women will need during and after pregnancy. A wide range of maternity clothes from creams and oils to milk pumps.

Sales forecast for the 1st year

Products

Quantity
Price DKK
Breast pads

200
100 - 150
Breastfeeding clothing

180
250 - 700
Creams

280
70 - 300
Electric milk pumps rent

12
500
Fiscal Clothes

120
150 -500
Load shawl

50
350 - 400
Maternity clothes

360
200 - 1000
Milk pumps

18
300
Oils

360
100 - 400
Pregnancy necklace

24
350
Support belt

24
300
Swimwear

60
200 - 350
Towels

24
250 - 350
Turnover sheet

60
400
Books

156
150 – 350
Diaper bags

182
700 – 1500
Breastfeeding pillow

156
400 - 600

The 3th year the sales forecast has increased by 150 % from the 1st year.

Products
 
Quantity
Price DKK
Breast pads
 
300
100 - 150
Breastfeeding clothing
 
270
250 - 700
Creams
 
420
70 - 300
Electric milk pumps rent
 
18
500
Fiscal Clothes
 
180
150 -500
Load shawl
 
75
350 - 400
Maternity clothes
 
540
200 - 1000
Milk pumps
 
27
300
Oils
 
540
100 - 400
Pregnancy necklace
 
36
350
Support belt
 
36
300
Swimwear
 
90
200 - 350
Towels
 
36
250 - 350
Turnover sheet
 
90
400
Books
 
234
150 - 350
Diaper bags
 
273
700 – 1500
Breastfeeding pillow
 
234
400 - 600

The 5th year the sales forecast has increased by
300 % from the 1st year.

Products
 
Quantity
Price DKK
Breast pads
 
900
100 - 150
Breastfeeding clothing
 
810
250 - 700
Creams
 
1260
70 - 300
Electric milk pumps rent
 
54
500
Fiscal Clothes
 
540
150 -500
Load shawl
 
225
350 - 400
Maternity clothes
 
1620
200 - 1000
Milk pumps
 
81
300
Oils
 
1620
100 - 400
Pregnancy necklace
 
108
350...
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