Business Plan: Happy Feet, LLC a Children's Fitness Arena

Topics: Obesity, Ethics, Strategic management / Pages: 36 (1241 words) / Published: Jan 29th, 2013
“Happy Feet, LLC” – Children’s Fitness Arena
Cindy England
January 22, 2013
Kathy Rodriguez-Abbott
Childhood obesity is a concern that has haunted society for endless years. Especially with all the new technical devices that merely promote less physical activity with video or online play. The lack of physical activity in our youth is largely to blame for the increase in childhood weight gain. Children who are overweight have a 70 to 80 percent chance of remaining overweight their entire lives. Children should engage in at least 60 minutes of physical activity each day (Phellechia, 2010). For that reason, I would like to introduce a business that will enhance the lives of our youth. Here at Happy Feet, LLC, we offer a facility that promotes physical activity for youth of all ages. Our facility will include several rooms with age-appropriate interactions. The different areas will include a sports arena where children can participate in basketball, baseball, soccer, or football. In addition, a room filled with inflatable bounce houses, and another room consisting of nothing but trampolines – one of the most fun activities that children enjoy while burning up to 300 calories in an hour (Robertson, 2011). We will also create an area for young people who wish to improve their physique with weights and cardio machines with instructors to educate their goals. Finally, classes such as gymnastics and dance will also be offered. However, we must develop a strategic plan that will allow us to meet our objectives. The road to a successful business starts with a mission. According to Grusenmeyer (2001), a good mission statement adds value and reliability to businesses. It is important to have a mission statement that represents what the company does and who they are. The statement is there to inform the community, employees, and customers what is important to you and your company. Furthermore, it is important that a company’s mission statement be completely aligned

References: Collins, J., & Porras, J. (1996). Building Your Company’s Vision. Retrieved from Grusenmeyer, D. (2001). Mission, Vision, Values & Goals. Retrieved from Pellechia, K. (2010). Importance of Nutrition & Fitness for Children. Retrieved from Robertson, S. (2011). How Many Calories Are Burned on a Trampoline?. Retrieved from Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.

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