Business Plan for Setting Up a New Gym

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Marketing plan

PRODUCT
The name that has been chosen for my gym is ‘Creation’. I have chosen this name because it represents change i.e. by attending my gym the will come out a new person.
My target audience is the ages of 20-24, 25- 34 and 35-44, also both male and female. The reason I am targeting this particular audience because young adults are the most likely to take part in the vast majority of sports, but health clubs and gyms do not have the youthful profile that is portrayed in the media. The peak age for health-club membership is 25 to 34 and penetration is almost as high among 34 to 54 years olds, although it is lower 20 -24 for gym membership (refer to appendix 8). Also from the survey i have collected and analysed, column-chart 1 shows that the majority of people that attend the gym are between 22 to 30 people with 35%.

Creation Gym opening hours:

Peak Hours
Day Time
Monday – Friday 5.00am – 10.00pm
Saturday – Sunday 7.00am – 8.00pm

Off peak Hours

Monday – Friday 7.00am – 5.00pm
Saturday – Sunday 7.00am – 8.00pm

I have chosen these hours because, from the survey shows that majority of people use the gym between the hours of 5pm - 7pm and people who go to the gym say that 7pm – 10pm is also a suitable time.

This is shown from the survey (Column-chart 7), shows that the time more suitable for most people to use their gym is between 5pm – 7pm, this is because people said that it is the best time to use the gym because it is right after work where they are able to relive the stresses of work of the whole day and be a convenient time for them and most of the job are located close to the gym, so they would rather go to the gym for work. But then majority of the people from the survey suggested that they would rather using the gym from home because it is convenient from them to from home

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