Business Plan for Opening a Coffee Shop

Topics: Brand, Marketing, McDonald's Pages: 5 (1591 words) Published: October 25, 2012
Opening a coffee shop
In today’s China, the development of coffee market growth rapidly. Many people try to take part in this business market. However, it had a successful coffee shop is not an easy task. There are few points we must focus on when we decided to open a coffee shop.

First of all, the most important thing is choosing a good location. We cannot make the decision recklessly. Owners should analysis to the different situation with surrounding areas, including: surrounding people’s consumption habits and mentality, consumption level, the statistics of consumers’ flow, last but not least, the consumer market and groups. In order to ensure the profit, market research is necessarily.

Second, owner should choose the suitable decoration. Decoration of a coffee shop does not have luxury, but not too simple. Too luxurious is often prohibitive for some people who want to step in, even your store's price is very cheap, the guests did not know, just a decoration put guests stopped at the door. Too simple decoration will make guests feel very uncomfortable in your store. A good coffee shop is a focus on the environment and style of the place, inappropriate, make you lose a large number of customers. In fact, the style of the cafe is warm and comfortable style that everyone can accept and meet the needs of most customers, but also in the cost of renovation is not high, this is the last choice.

The third is to keep the quality of the product. In our daily life, we always hear others talk about which food is good or bad that decided consumers will consume it or not. Also, the shop will get a good comment from consumers and highly recommend others to consume. This is the real case happened in our live. It truly affect the indicate of product quality is critical and would like to retain the customer is necessary to work hard in this regard. A good quality is a prerequisite for the shop.

Fourth, the service must be superior. The quality of the service quality has a direct impact on the business of your store. In fact, who are willing to go to a poor service café where consumption? Therefore, the good quality and service are the elements which cannot be lack of.

Market segmentation:

1: geographic: the sources of coffee come from the European countries and spread to the others western countries rapidly. From the historical, the demand for the coffee is large in the western instead of the east. Also, with the unbalanced development between the urban and countryside, people who live in the urban had more capital to pursue luxury life style. Therefore, it has a larger coffee market in the city than countryside. Moreover, the population density determined the market. The higher population density, the higher demand for coffee.

2: the age distribution in the need of coffee

The coffee has a refreshing effect, this is an indispensable beverage for office workers working overtime. According to the survey questionnaire, what occupation people will choose the Nescafe "the results displayed as: (see below)

Nowadays, there are many coffee brands in the market. Chinese still do not have a precise definition about the vague concept in people's consciousness. In which a large number of coffee consumers, the vast majority of people do not understand the coffee. However, people tend to go to a coffee shop consumption goal is not to coffee, because of work, shop environment and so on. Some people have predicted: China will become the next five years, the world's largest coffee market. The unique monomer coffee shop could be found in China. Compare with large chain of coffee shops, the single shops have different style, it attracted a large number of fans. What is the business advantage s? In China, coffee market occupied a top leading position. Such customers vary in age. These are discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coffee Shop Business Plan Essay
  • Coffee Shop Business Plan Essay
  • Business Plan On Coffee Shops Essay
  • Coffee Shop Business Plan Mission Essay
  • Sample Business Plan of Coffee Shop Essay
  • opening a restaurant business plan Essay
  • my business plan Essay
  • Business Plan BonChon Essay

Become a StudyMode Member

Sign Up - It's Free