Preview

Business Plan for Opening a Coffee Shop

Powerful Essays
Open Document
Open Document
1591 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Plan for Opening a Coffee Shop
Opening a coffee shop
In today’s China, the development of coffee market growth rapidly. Many people try to take part in this business market. However, it had a successful coffee shop is not an easy task. There are few points we must focus on when we decided to open a coffee shop.

First of all, the most important thing is choosing a good location. We cannot make the decision recklessly. Owners should analysis to the different situation with surrounding areas, including: surrounding people’s consumption habits and mentality, consumption level, the statistics of consumers’ flow, last but not least, the consumer market and groups. In order to ensure the profit, market research is necessarily.

Second, owner should choose the suitable decoration. Decoration of a coffee shop does not have luxury, but not too simple. Too luxurious is often prohibitive for some people who want to step in, even your store 's price is very cheap, the guests did not know, just a decoration put guests stopped at the door. Too simple decoration will make guests feel very uncomfortable in your store. A good coffee shop is a focus on the environment and style of the place, inappropriate, make you lose a large number of customers. In fact, the style of the cafe is warm and comfortable style that everyone can accept and meet the needs of most customers, but also in the cost of renovation is not high, this is the last choice.

The third is to keep the quality of the product. In our daily life, we always hear others talk about which food is good or bad that decided consumers will consume it or not. Also, the shop will get a good comment from consumers and highly recommend others to consume. This is the real case happened in our live. It truly affect the indicate of product quality is critical and would like to retain the customer is necessary to work hard in this regard. A good quality is a prerequisite for the shop.

Fourth, the service must be superior. The quality of the service

You May Also Find These Documents Helpful

  • Better Essays

    To Build or Buy

    • 1804 Words
    • 8 Pages

    Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are of very high quality and thus serve the purpose of the premium quality offering (Longenecker, Petty & Palich, 2012). Rather than focus on a few products as Java Culture currently does, there should be a focus on the provision of a wide variety of products for instance brewed teas, espresso drinks and other refreshment beverages which will be sold at the coffee bar of the firm. The firm can also add more products for instance sandwiches, pastries for the clients as well as small salads (Ferrell & Hartline, 2011). Coffee beans and preparation information will also be offered to the gourmet customers who usually prefer to make their coffee in the comfort of their homes. The variety of the offering will act to attract more customers to the firm thus they will be able to significantly capture a great deal of market share from the various competitors of the firm.…

    • 1804 Words
    • 8 Pages
    Better Essays
  • Good Essays

    RISK MANAGEMENT

    • 1958 Words
    • 15 Pages

    The purpose of this project is to open a new coffee shop in the local area of Covington, Ga. Charming Café will be owned by two partners, Allison Hatchell and Marshall Brumfield. This area has a high number of passing shoppers which is supported by a large and growing local population. There are a very few coffee shops in the area. Allison has experience in the restaurant business and Marshall in the commercial development industry there is an opportunity for great success. The coffee shop will serve breakfast, lunch, pastries, and variety of coffee from open to close. Operation schedule will be Monday through Saturday 5am-10pm and Sunday 9am-6pm. For continued success three positions are filled for COO, CFO, and CEO. The COO is responsible for planning and implementing the operations of the business. CFO is responsible for the financials within the company. While the CEO is in charge of all administration tasks for the company.…

    • 1958 Words
    • 15 Pages
    Good Essays
  • Better Essays

    Bus 401 Mod 2 Case

    • 880 Words
    • 4 Pages

    The purpose of this paper is to write an essay about Starbucks global expansion strategy with a focus on China. Starbucks first went international in 1996 in Tokyo Japan; today there are over three thousand coffeehouses in thirty-seven different countries. “The number one priority of our company in terms of new growth is China,” said Howard Schultz, chairman of the coffee chain. “The US company has two hundred and nine stores across eighteen mainland Chinese cities, about one hundred and twenty of which lie in the capital or around Shanghai” Andrew Yeh wrote. Compared to the six hundred coffee shops in Japan Starbucks is behind in growth for China. With China’s emerging economy and booming population it is a no-brainer that a rapid expansion into China would be a great business opportunity.…

    • 880 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Everyday, people in the world go to Starbucks’s coffee shop to take their cup of coffee. Despite the overpriced a cup of coffee, people still enjoy their coffee every day across the world. Simply, Starbucks offered the unique space and taste for consumers with a professional assists from their helpful employees in any problem or trouble in a friendly way. People believe in Starbucks for what it represents symbol that comes with the quality of each product they serve. Although, there are numerous competitors which they are similar to Starbucks’s business, its strategy and structure bring to it the success and eventually it becomes the good model to follow, due to its national and global success.…

    • 1841 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Mgt/230 Week 3

    • 867 Words
    • 4 Pages

    Billions of people across the globe choose to have a cup of coffee each morning to start the day or as a morning work break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops can be found in most every city around the world. It is little wonder that coffee ranks among the world’s largest commodity markets second only to oil ("Dangerous Grounds: About the Show", 2013). Given diversity and competition in the market, the small startup company of Custom Coffee & Chocolate will require a clear mission statement, detailed business analysis, and tactical plans that will help it to increase market share within the Seattle community.…

    • 867 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    This is a summary of the deliverables included for this project. There should be a table of contents page, a detailed scope statement, the work breakdown and network diagram, the risk management plan, and the communication management plan. Any tables or graphs must be comprehensible and precise. Each member should include a lesson learned and a participation summary.…

    • 2660 Words
    • 11 Pages
    Satisfactory Essays
  • Best Essays

    The company is already the UK’s leading coffee shop brand. It is the second largest international coffee shop with more than two thousand stores outlets globally. It has strategized at facilitating expansion in UK and targets at opening around hundred stores during the 2011/2012. New stores include high street locations, universities, hospitals and adding to already established retail outlets through partnerships with companies like Tesco (Ellis, 2010). In addition, Costa coffee targets at furthering expansion into international markets with help from its 2009/10 acquisition of coffee heaven (Gilchrist, 1996). The acquisition has added 89 more stores in central Europe region. The company also targets to open more than 200 more stores in key markets including India, china, Central Europe and Middle East (Oshi, 2005). Considering the great plans for the coffee shop, this paper will utilize the company’s background information and use marketing models, theories and…

    • 3483 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Paper

    • 1732 Words
    • 7 Pages

    There are approximately 20,000 coffee shops in the United States with combined annual revenues equaling almost $10 billion. This industry is highly concentrated in that the top 50 companies generate 70% of total industry sales, (First Research, 2011).…

    • 1732 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    As a customer in our restaurant we will have many choices available to them at a low cost. There are five steps in the consumer purchase decision that I’ll explain. Step one is need recognition which simply means that we identify what the potential customers need in our market. What kind of foods do they like and what kind of experience do they want when they go to a restaurant? Step two is searching for the product that the customer wants. We will have many avenues, such as print ads and our website, in which to market our product and inform the public of our food and services. The third step is product evaluation where the consumer gathers information on our products and services. We will have the best menu and service in our market to gain a larger market share in our area. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We will have the best menu, greatest service and the most updated restaurant within a hundred mile radius. The fifth step is the post purchase and evaluation step where the consumer will decide whether our food and…

    • 813 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Global Strategic Planning

    • 554 Words
    • 3 Pages

    According to Paul S. Biederman, the most pressing decision factor for Starbucks in opening a coffee shop in China is that the Chinese are predominantly tea drinkers and are unfamiliar with coffee: (2005, p. 288). Thus one of the strategic choices and entry strategies that Starbucks adopted is to upwardly mobile, predominantly young, and interested in consumer products, especially foreign items that have previously been unavailable (2005, p. 288) who belong to a middle class which have been appearing in coastal areas and China 's capital.…

    • 554 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Coffee and Starbucks

    • 4568 Words
    • 19 Pages

    This project tells that the history of Starbucks what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. To move in 1980s and 1990s, their Company did well, and Seattle became coffee-crazy, and beyond Seattle to go through rest of the United State, then the entire world. In 2000s, Starbucks became a public traded company. Starbucks trended to international that has more than 15,000 locations in over 40 countries. Starbucks never stopping on selling coffee, they initiated several other product and brand extensions. For instance, to distributed whole bean and sold coffee to supermarket. Nowadays, Starbucks is the leader in the coffer industry, and it is almost monopoly the while coffee marketing. Starbucks is like fashion and culture in the society, and it is good place to gather. In our project, they are seven topics what are vision, mission, strategies, and goals; structure including its use of teams; External environment; management of change; culture and ethical values and practices; management of training and workforce diversity and leadership styles. We are going to explain how successful Starbucks it is because it is almost prefect without any improvements.…

    • 4568 Words
    • 19 Pages
    Best Essays
  • Good Essays

    Starbucks has been serving coffee domestically since the early 1970’s. After experiencing success in the domestic market, Starbucks entered the global marketplace, including opening its first stores in China in 1999. (Lamb, p.139) The company entered the Chinese marketplace knowing the vast opportunities that were available, but quite aware that many factors had to be accounted for in its marketing mix and product offering strategies. Cultural, political, and economic factors played important roles in discovering the best plan for delivering a lucrative coffee business to a land where the majority of consumers had never even had a cup of coffee.…

    • 1767 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks

    • 690 Words
    • 3 Pages

    China contains large number of population. For Beijing’s Forbidden City, which is China’s top tourists attraction, as a destination of choice for both Chinese and foreign visitors, hosts millions of visitors each year. As evidence of the potential of the coffee market in China, domestic and international companies are selling high-priced reports on demand forecasts, trends, and development in the Chinese coffee market. Because the North America Market has been saturated, Starbucks continues to look farther afield for potential markets, highlighting an international focus in its mission. Chinese consumers want a Western experience. They have interest on and become excited about the environment, atmosphere and the fresh-brewed process brought by Starbucks.…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coffee Shop Business Plan

    • 1706 Words
    • 7 Pages

    Hannah Eisenstat had a business plan to own and operate a small business to sell coffee to patrons. The business started out with one owner Hannah being sole proprietorship venture. The business started out a bit weak while Hannah found once it was up and operating that the coffee did not produce the flavor she had anticipated and envisioned. A regular customer made an offer to become an investor offering an idea that would eliminate the small business into a larger company that would offer a better quality of coffee, but by doing this the owner would have to agree to add a larger machine and enhance the business by roasting their very own coffee beans. This eventually caused the operation to prosper so while growing the company HannaH actually employed more people and had larger sells of coffee going out. This investor would be an Angel Investor which is a type of Investor that lends money to help start or even expand in the growth of a business. This type of investor can help with expansion of businesses and deciding on some of how the business will operate. (www.go4funding.com, 2010) Natasha was this investor and she would lend Hannah a sum of $75,000 and in return received 40% share in the business. The investor helped in the new ideas that would be put into place in the business such as operations and the expansion of it. While the two having an impact on the operation and seeing that sells would meet expectations, while at the same time the vision they both have for future development, the business started doing extremely well…

    • 1706 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Project Name Title: Café ala Cart | A Project Feasibility Study on Coffee Shop on Cart Authors: Jestine S. Santiago Arty Marc E. Padero Abdel Al-Rashid C. Taola Giovanni P. Belchez Joel B. Aquino Jodi Cris P. Tomagan Location The project will be situated inside school campus(Ateneo de Zamboanga University, La Purisima St., Zamboanga City) in front the cafeteria. The principal office will be located at Peace Subdivision, Tugbungan, Zamboanga City. Proponent The promoters of this study are fourth year BS Accountancy students of Ateneo de Zamboanga University. This project is a partial fulfillment of the requirements in Accounting 412- Management Advisory Service. The proponents are supervised and guided by Mr. Jayson Axalan, CPA. The proponents of this project and their respective roles are as follows: Jestine S. Santiago Arty Marc E. Padero Abdel Al-Rashid C. Taola Giovanni P. Belchez Joel B. Aquino Jodi Cris P. Tomagan Project Description The importance of coffee in the world economy cannot be understated. It is one of the most valuable primary products in world trade, in many years, second in value only to oil as a source of foreign exchange to developing countries. Its cultivation, processing, trading, transportation and marketing provide employment for millions of people worldwide. Coffee is crucial to the economies and politics of many developing countries. The coffee culture had been buried deeply in many people life, where coffee is a part of their life. Many of them need cups of coffee every morning to kick of their day. But – Team Leader – Marketing Head – Finance Head – Finance Associate – Management Head – Technical Head…

    • 647 Words
    • 3 Pages
    Satisfactory Essays