Business Plan for Erk and Jerk Chicken

Topics: Fast food, Chicken, Jamaican jerk spice Pages: 21 (6350 words) Published: March 17, 2006
Business Plan for Erk and Jerk Chicken

Natasha Shaw
Deontae Bryant
Terrance Kearney
2618 w. 71st Street
Chicago, IL. 60629
Telephone: (773)559-6526
Fax: (773)559-6524

I.Table of Contents
I.Table of Contents3
II.Executive Summary3
III.General Company Description3
IV.Products and Services3
V.Marketing Plan3
VI.Operational Plan3
VII.Management and Organization3
VIII.Personal Financial Statement3
IX.Startup Expenses and Capitalization3
X.Financial Plan3
XII.Refining the Plan3
II.Executive Summary Erk and Jerk chicken specializes in Jamaican jerk, fried, baked and smothered chicken with a choice of quick serve pasta, scrumptious macaroni, New Orleans style Gumbo, Jambalaya and/or homemade mashed potatoes and gravy. We are one of the first fast-food places that allow consumers to have a choice from our diverse variety of side dishes that goes with our homemade tasting chicken. We started are business in 1999 and began franchising in 2004, and since then we have grown from one family -owned business to 25 franchised locations. The fast-food concept allows our customers to enjoy a high-quality, great tasting meal within minutes of placing their order. Our typical consumers are lower, middle and upper middle income adults, ranging from the ages of 19 to 55 whom have grown tired of typical fried fast food restaurant and prefer to eat a wholesome nutritious meal instead. Erk and Jerk has grown substantially over the past few years. In 2003 we sold our rights for ten franchise units in the state of Illinois and five units in a small town in Augusta Georgia (two of which are family owned). Several of our other franchises in are in Florida, Wisconsin and St. Louis all of which are meeting or exceeding sales expectations. Erk and Jerk has recently experienced a 150% increase in sales over the following closing quarter for the following reasons: Great Environment: Because of our expertise in locating the perfect place to effectively reach expected target market we are able to offer consumers something that is completely different from the typical fast food industry. Mass Appeal: Our large and diverse menu gives Erk and Jerk the strength and flexibility to appeal to a vast array of consumers. The chicken lover, the Italian food lover, the New Orleans style food lover, the Creole food lover, the health conscious eater, the pizza lover, the salad eater, children and adults, and families or couples can all find something on our menu that they will love. Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni the customer insists that that's to long considering they have waited to place their order, we teach the employee how to respond to that situation. Ease of Replication: A good cook can always help increase sales, and a good business operator can help up to restaurants perform well, but our food concept can easily be replicated it could make any of our franchisee's business a national and international success. The ease of our operation is what separates Erk and Jerk from any of our competitors. Any individual whether or not they know how to conduct a successful restaurant can make a remarkable...
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