Business Plan for Bookmytable.com

Topics: Revenue, Generally Accepted Accounting Principles, Costs Pages: 13 (292 words) Published: August 24, 2014
BookMyMeal.com

Objective
To act as a liaison between restaurants and customers catering to the requirements of customer by bridging the current gap
between them over the internet through an interactive
portal.
hg

The Gap
• Current Scenario : Only Details & Reviews available
• What we provide





Restaurant Details
Authentic Reviews
Table booking facility
Food Order Placing facility

• Advantages
• Reduced Waiting Time
• Reduced Restaurant Lead Time

hg

Our Plan
• Real-time display of Vacant table
• Advance Order Placing
• Integration of Restaurants with our system
hg
• Customers served at their convenience

Our Earning
• 6% Commission from Restaurant
• Advertisement on Website & Mobile App
• Platinum
• Silver
• Gold

hg

• Promotion of Restaurants as most preferred, top
searched, etc.

Win Win for All





Customers served on time
Restaurants freed from handling queues
BookMyMeal earns
hg
Prepayment for Orders more than ₹ 5000

The Market






Total Monthly Hits on Zomato(12 Countries)
Approx Indian Hits Per Month(by 12)
Per Day Hits in India (14 Cities)
Per Day Hits per City (16 Days/month)
hg
Total Convertible (Approx. 40%)

20 million
0.17 million
12 k
744
298

Promotion
• Payable only on weekends.
• Positive word of mouth via social media marketing- FB,
Twitter etc.
hg
• Fan page creation
• frequent offers(coupons and discounts).

Costing
Database costs
Web Server Cost
Operating & maintenance
R & D Software integration
hg
Miscellaneous costs
(Manpower, payment gateways, etc.)
• Total costs






₹ 1.00 L
₹ 1.00 L
₹ 50 k
₹ 30 k
₹ 1.00 L
~₹ 3.80 L

Revenue Model







Average Bill Per Customer
Our Commission (6%)
Total Converted Hits
Total Revenue Per Day
hg
Allowance For Defaulters (20%)
Gross Revenue Per Day

• Gross Revenue Per Year
• Total Costs
• Net Revenue




300
18
298
₹ 5,364
₹ 1,073
₹ 4,291
₹ 8.24 L
₹ 3.80 L
₹ 4.44 L

The Road Ahead
• Moving all our backend systems to the cloud for better
efficiency
• Scaling up to multiple cities
hg
• Pay by Wallet means of payment

Challenges Expected
• Delay in the Customer Arrival.
• Customer not Turning Up.
• Prank Bookings
hg

Thank You

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