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Business Plan "Fitness Plus"

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Business Plan "Fitness Plus"
Table of Contents

1.0 EXECUTIVE SUMMARY ........................................................................................ 2

2.0 GENERAL COMPANY DESCRIPTION ................................................................

2.1 Company Overview …………………………………………………………….... 2.2 Mission and Vision ……………………………………………………………… 2.3 Strengths and Core Competencies …………………………………………….. 2.4 Challenges ………………………………………………………………………. 2.5 Services Offered ……………………………………………………………… 2.6 Benefits and Features ………………………………………………………………

3.0 INDUSTRY ANALYSIS ………………………………………………………………

4.0 MARKET RESEARCH AND ANALYSIS …………………………………………….

4.1 Market Description ………………………………………………………………
4.2 Marketing Objectives ………………………………………………………………
4.3 Marketing Strategy ……………………………………………………………...
4.4 Marketing Budget ………………………………………………………………
4.5 Market Demand ………………………………………………………………
4.6 SWOT Analysis ………………………………………………………………
4.7 Promotion Strategy ……………………………………………………………...
4.8 Place Strategy ……………………………………………………………...
4.9 Pricing Strategy ………………………………………………………………
4.10 Product Strategy ………………………………………………………....

5.0 DEVELOPMENT PLAN ………………………………………………………………

6.0 MANUFACTURING PLAN ………………………………………………………

6.1 Location .....................................................................................................
6.2 Required Equipments .............................................................................

7.0 DISTRIBUTION AND SERVICE PLAN ……………………………………………..

7.1 Pricing ....................................................................................................
7.2 Service Potential ........................................................................................
7.3 Policies ....................................................................................................

8.0 ORGANIZATIONAL PLA N ………………………………………………………

8.1 Organizational Structure ………………………………………………………
8.2 Personnel Plan
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